Описание: An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works.
Автор: Silver Название: Networked Consumers ISBN: 0230280218 ISBN-13(EAN): 9780230280212 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Personal consumption accounts for two thirds of GDP, yet recent economic events have emphasised our limited ability to translate consumption patterns into policy. Steven Silver analyses this understudied area, exploring the network memberships that emerge from our everyday lives, and the consumption patterns these create.
Описание: This book offers a fresh perspective on the transnational character of organizations and firms, stressing the importance of the transnationality of marketing strategies for success. Takes into account increasing human mobility and its implications for marketing.
Автор: Mandy, David Название: Producers, Consumers, and Partial Equilibrium ISBN: 0128110236 ISBN-13(EAN): 9780128110232 Издательство: Elsevier Science Рейтинг: Цена: 6990.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Producers, Consumers, and Partial Equilibrium provides a systematic and accessible presentation of the full formal details in the core theories of producer and consumer choice under conditions of price taking; and covers the standard theories of competitive, monopoly, and oligopoly partial equilibrium among these economic actors. The book pulls together foundational content from many classic sources and organizes it in a self-contained format that rigidly adheres to optimization as the central behavioral postulate and analytical tool for economic theory. . The book maintains a sharp focus on the properties of outcomes from optimizing behavior in varying environments. These properties are the refutable hypotheses from each optimization behavioral postulate, and they form the core content of this positive economic theory. In so doing, the book presents and documents the underlying formal structure of the theory with a higher degree of integration and completeness than is typical of Ph.D. textbooks in microeconomics.
Автор: Klaus G?nter Grunert; John Th?gersen Название: Consumers, Policy and the Environment ISBN: 1461498074 ISBN-13(EAN): 9781461498070 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Psychology: Not Necessarily a Manipulative Science.- The Changing Relationship between Consumer and Environmental Policy: Analyzing JCP's Quarter Century of Coverage.- The Consumer Image over the Centuries.- The Personality Roots of Saving - Uncovered from German and Dutch Surveys.- Compulsive Buying as a Consumer Policy Issue in East and West Germany.- Consumer Research Enters the 1960s Legislative Arena: A Participant-Observer Report on the Role of Behavioral Research in the U.S. Congressional Hearings on the "Truth Bills".- Consumers as Citizens - Three Approaches to Collective Consumer Problems.- Patterns of Interests and Strategies for Consumer Policy.- Environmentally Co-Responsible Consumer Behaviour and Political Consumerism.- Peripheral Cues in Advertising and Consumer Policy.- Marketing: A Consumer Disaster?.- Do Better Companies Provide Better Products?.- Market Transparency via the Internet - A New Challenge for Consumer Policy.- Investigations of the Consumer Psychology of Near-Money.- In the Eye of the Beholder: Danish Consumer-Citizens and Sustainability.- Sustainability, Consumer Sovereignty, and the Concept of the Market.- Main Effects and Side Effects of Environmental Regulation.- The Role of Consumers in Environmental Successes.
Название: Environmental Subsidies to Consumers ISBN: 0415731070 ISBN-13(EAN): 9780415731072 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A typical consumer underestimates the benefits of future energy savings and underinvests in energy efficiency, relative to a description of the socially optimal level of energy efficiency. To alleviate this energy-efficiency gap problem, various programs have been implemented. In recent years, many governments have started providing consumers with subsidies on the purchases of eco-friendly products such as hybrid cars and energy efficient appliances. This book conducts a comprehensive analysis of the environmental subsidy programs conducted in Japan and examines their impacts on consumer product selection, consumer product use, and environmental outcome. The book also proposes recommendations for future environmental and industrial policies.
The book's empirical findings will be of interest to those who are researching on and policymakers of environmental and industrial policies.
Описание: Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees
Автор: Paolo Giovane; Roberto Sabbatini Название: The Euro, Inflation and Consumers` Perceptions ISBN: 364209709X ISBN-13(EAN): 9783642097096 Издательство: Springer Рейтинг: Цена: 20263.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book puts forward convincing empirical evidence to establish whether the introduction of the euro had a major impact on prices and, if not, why so many people believe it has. It not only documents a historic event, it also details lessons for the future.
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