How to Win Customers in the Digital World, Peter Vervest; M. Hoogeweegen; N.F. Cameron; Al Du

Автор: Handley
Название: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business, Revised and Updated Edition
ISBN: 1118232607 ISBN-13(EAN): 9781118232606
Издательство: Wiley
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Цена: 3010.00 р.
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Описание: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

Автор: Kotler Philip
Название: Marketing 4.0: From Products to Customers to the Human Spirit
ISBN: 1119341205 ISBN-13(EAN): 9781119341208
Издательство: Wiley
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Цена: 3326.00 р.
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Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Автор: Peter Raulerson; Jean-Claude Malraison; Antoine Le
Название: Building Routes to Customers
ISBN: 1441927336 ISBN-13(EAN): 9781441927330
Издательство: Springer
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Цена: 10480.00 р.
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Описание: The Routes to Market approach for driving profitable growth is used by such companies as IBM, Microsoft, HP, Cisco, and hundreds of smaller companies. This book explains the RTM approach step by step and offers dozens of real-life examples.

Автор: Yip, George S.; Bink, Audrey J.M.
Название: Managing Global Customers
ISBN: 019922983X ISBN-13(EAN): 9780199229833
Издательство: Oxford Academ
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Цена: 10930.00 р.
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Описание: This book highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. It gives a framework that guides international companies in using their relationships with global customers to their full potential.

Автор: P. Donovan; T. Samler
Название: Delighting Customers
ISBN: 9401045283 ISBN-13(EAN): 9789401045285
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Our two organizations, Northern Telecom Europe Limited and Oracle Corporation UK Limited, share a number of things in common. Their book provides a wealth of guidance for any organization that has set its sights on delighting its customers and becoming customer-driven.