Описание: This book contains extended and revised versions of a set of selected papers from two events organized by the Euro Working Group on Decision Support Systems (EWG-DSS), which were held in Toulouse, France and Barcelona, Spain, in June and July 2014.
Автор: Berend Wierenga; Gerrit van Bruggen Название: Marketing Management Support Systems ISBN: 1461370760 ISBN-13(EAN): 9781461370765 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
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