Marketing Management Support Systems, Berend Wierenga; Gerrit van Bruggen

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Kotabe, Masaaki
Название: Global marketing management
ISBN: 0470505745 ISBN-13(EAN): 9780470505748
Издательство: Wiley
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Цена: 27718.00 р.
Наличие на складе: Поставка под заказ.

Описание: Offering real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. It emphasizes the multilateral nature of marketing, preparing them to manage global marketing activities in an increasingly competitive environment.

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 0792386159 ISBN-13(EAN): 9780792386155
Издательство: Springer
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Цена: 29209.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Innovations in Social Marketing and Public Health Communication

Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1402071949 ISBN-13(EAN): 9781402071942
Издательство: Springer
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Цена: 23757.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.

Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1461354153 ISBN-13(EAN): 9781461354154
Издательство: Springer
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Цена: 20962.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.

Автор: Wilson And Gilligan
Название: Strategic Marketing Management
ISBN: 0750659386 ISBN-13(EAN): 9780750659383
Издательство: Taylor&Francis
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Цена: 4884.00 р.
Наличие на складе: Поставка под заказ.

Описание: Contains chapters on `The Nature and Role of Competitive Advantage` and `The Strategic Management of the Expanded Marketing Mix`. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Автор: Michael J. Baker
Название: Marketing Strategy and Management
ISBN: 1403986274 ISBN-13(EAN): 9781403986276
Издательство: Palgrave
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Цена: 3850.00 р.
Наличие на складе: Нет в наличии.

Описание: Takes an analytical and strategic approach to marketing, providing a framework for the direction and management of the marketing function that helps students make effective marketing decisions. This work incorporates research examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.