Intelligent Support Systems for Marketing Decisions, Nikolaos F. Matsatsinis; Y. Siskos

Автор: Nikolaos F. Matsatsinis; Y. Siskos
Название: Intelligent Support Systems for Marketing Decisions
ISBN: 1461354153 ISBN-13(EAN): 9781461354154
Издательство: Springer
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Цена: 20962.00 р.
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Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.

Автор: Kahle
Название: Belief Systems, Religion, and Behavioral Economics: Marketing in Multicultural Environments
ISBN: 1606497049 ISBN-13(EAN): 9781606497043
Издательство: McGraw-Hill
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Цена: 3252.00 р.
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Описание: Salem`s new series explores the fields and occupations of science and other emerging fields, emphasizing STEM occupations and outlooks and green technologies where applicable. Written for high school and undergraduate students as well as general non-specialists, this series will provide much needed insight into the career opportunities of this growing filed.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 8237.00 р.
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Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 19564.00 р.
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 0792386159 ISBN-13(EAN): 9780792386155
Издательство: Springer
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Цена: 29209.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. This book focuses on marketing management support systems. It deals with the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Berend Wierenga; Gerrit van Bruggen
Название: Marketing Management Support Systems
ISBN: 1461370760 ISBN-13(EAN): 9781461370765
Издательство: Springer
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Цена: 13974.00 р.
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Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 0792399641 ISBN-13(EAN): 9780792399643
Издательство: Springer
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Цена: 29209.00 р.
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Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

Автор: Dung Nguyen
Название: Marketing Decisions Under Uncertainty
ISBN: 1461378478 ISBN-13(EAN): 9781461378471
Издательство: Springer
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Цена: 27950.00 р.
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Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 6170.00 р.
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Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Jorge Casillas; Francisco J. Mart?nez-L?pez
Название: Marketing Intelligent Systems Using Soft Computing
ISBN: 3642265251 ISBN-13(EAN): 9783642265259
Издательство: Springer
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Цена: 27251.00 р.
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Описание: These days it is more essential than ever to develop ad hoc knowledge discovery in databases (KDD) applications for the resolution of information and decision-taking problems in marketing. This book explains soft computing methods that are fit for the purpose.

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 11878.00 р.
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Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."