Marketing Decisions Under Uncertainty, Dung Nguyen
Автор: E.J. Visser Название: Transport decisions in an age of uncertainty ISBN: 9400997094 ISBN-13(EAN): 9789400997097 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Proceedings of the 3rd World Conference on Transport Research, Rotterdam, The Netherlands, April 1977
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: Dung Nguyen Название: Marketing Decisions Under Uncertainty ISBN: 0792399641 ISBN-13(EAN): 9780792399643 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm`s marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.
Описание: ГЇВїВЅ ГЇВїВЅ This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1402071949 ISBN-13(EAN): 9781402071942 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1461354153 ISBN-13(EAN): 9781461354154 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
Описание: New models and techniques are developed in this text to analyse economic dynamics in an uncertain environment.
Автор: Jaime Gil-Aluja Название: Handbook of Management under Uncertainty ISBN: 0792370252 ISBN-13(EAN): 9780792370253 Издательство: Springer Рейтинг: Цена: 39130.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this work we are proposing something a little more modest: to use, in the best possible way, data and information that are available for drawing up and applying techniques and instruments that are useful for current reality within the world of businesses and institutions, in an attempt to mislead ourselves as little as possible.
Автор: George M. von Furstenberg Название: Acting under Uncertainty ISBN: 0792390636 ISBN-13(EAN): 9780792390633 Издательство: Springer Рейтинг: Цена: 41787.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume demonstrates that recognizing the many forms of uncertainty that enter into the development of any particular subject matter is a precondition for more responsible choice and deeper knowledge.
Описание: Both economists and popular writers have once more run away with some fragments of reality they happened to grasp. Joseph A. Schumpeter, Capitalism, Socialism, and Democracy, 1942. 1. Rational Behaviour and Economics Never in the history of mankind has there been such unlimited belief intheabilitiesofthehumanmindasintheAgeofReasoninthe?rsthalf of the eighteenth century. The likes of Mozart, Goethe, and Rousseau ensured a new era of optimism and creativity in both the arts and the sciences. In mathematics, the theory of probability was re?ned and its laws were believed to be good descriptions of human reasoning and 1 decision making. The French Revolution was the logical conclusion of theAgeofReasonandEnlightenment. Italsobroughtaboutitspolitical and social downfall, ending in an age of terror; a victim of its own success. In the early nineteenth century, however, most ?elds of science abandoned many ideas from the era of Enlightenment. Nevertheless, in psychology and economics the probabilistic approach to describing a human being as a fully rational homo economicus remained popular as ever. 1 In Rousseau (1762, p. 97), for example, one ?nds: "Calculateurs, c'est maintenant votre a?aire; comptez, mesurez, comparez". 1 2 INVESTMENT, COALITION SPILLOVERS, AND EVOLUTION Most of contemporary economics still uses the axiom of rational e- nomic agents, where agents are believed to maximise expected utility. Expectations are often assumed to be based on objective probabilities. Expected utility with objective probabilities has been axiomatised by Von Neumann and Morgenstern (1944).
Автор: Jaime Gil-Aluja Название: Handbook of Management under Uncertainty ISBN: 1461379784 ISBN-13(EAN): 9781461379782 Издательство: Springer Рейтинг: Цена: 32142.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this work we are proposing something a little more modest: to use, in the best possible way, data and information that are available for drawing up and applying techniques and instruments that are useful for current reality within the world of businesses and institutions, in an attempt to mislead ourselves as little as possible.
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