Контакты/Проезд  Доставка и Оплата Помощь/Возврат
История
  +7(495) 980-12-10
  пн-пт: 10-18
  shop@logobook.ru
   
    Поиск книг                    Поиск по списку ISBN Расширенный поиск    
Найти
  Зарубежные издательства Российские издательства  
Авторы | Каталог книг | Издательства | Новинки | Учебная литература | Акции | Cертификаты | Хиты | | |
 

Critical marketing, Saren, Michael Maclaran, Pauline Elliott, Richard



Сейчас книги нет в продаже.
Возможно появится в будущем.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название:  Critical marketing
Перевод названия: Майкл Сарен: Критический маркетинг
ISBN: 9780750680660
Издательство: Taylor&Francis
Классификация:
ISBN-10: 0750680660
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.432 кг.
Дата издания: 31.05.2007
Язык: English
Иллюстрации: Illustrations
Размер: 23.14 x 16.03 x 1.52 cm
Читательская аудитория: Tertiary education (us: college)
Подзаголовок: Defining the field
Рейтинг:
Поставляется из: Англии



Critical marketing studies

Название: Critical marketing studies
ISBN: 184787570X ISBN-13(EAN): 9781847875709
Издательство: Sage Publications
Рейтинг:
Цена: 90387 р.
Наличие на складе: Поставка под заказ.

Описание: Highlights how marketing as academic discipline and practical endeavour have developed. This work offers contemporary criticism of marketing and consumption, specifically how marketing and advertising allegedly contribute to the production and stimulation of consumer needs, wants and desires.

Global Marketing Management

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
Рейтинг:
Цена: 11748 р.
Наличие на складе: Поставка под заказ.

Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Handbook of marketing scales

Название: Handbook of marketing scales
ISBN: 1412980186 ISBN-13(EAN): 9781412980180
Издательство: Sage Publications
Рейтинг:
Цена: 28020 р.
Наличие на складе: Невозможна поставка.

Описание: A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing

Автор: Scott David Meerman
Название: The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing
ISBN: 1118488768 ISBN-13(EAN): 9781118488768
Издательство: Wiley
Рейтинг:
Цена: 3084 р.
Наличие на складе: Поставка под заказ.

Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

Critical Marketing - Issues in Contemporary Marketing

Автор: Tadajewski
Название: Critical Marketing - Issues in Contemporary Marketing
ISBN: 0470512008 ISBN-13(EAN): 9780470512005
Издательство: Wiley
Рейтинг:
Цена: 9255 р.
Наличие на складе: Поставка под заказ.

Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Critical Marketing - Issues in Contemporary Marketing

Автор: Tadajewski
Название: Critical Marketing - Issues in Contemporary Marketing
ISBN: 0470511982 ISBN-13(EAN): 9780470511985
Издательство: Wiley
Рейтинг:
Цена: 9255 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Database marketing

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
Рейтинг:
Цена: 12621 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. The authors present a treatment of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques, they cover the full spectrum of principles and topics related to database marketing.

Strategic International Marketing

Автор: Melewar T C
Название: Strategic International Marketing
ISBN: 0230580246 ISBN-13(EAN): 9780230580244
Издательство: Springer
Рейтинг:
Цена: 9948 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

Автор: Taylor Eric II, Riklan David
Название: Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing
ISBN: 0470888415 ISBN-13(EAN): 9780470888414
Издательство: Wiley
Рейтинг:
Цена: 2539 р.
Наличие на складе: Поставка под заказ.

Описание: Marketing has become more competitive and ubiquitous than ever before. In this current economic climate, entrepreneurs and small to mid-size businesses have been driven to look for alternative ways to market their products and services effectively and cost-efficiently. At the same time, the Internet has provided them the opportunity to challenge the Fortune 500s. Mastering the World of Marketing is the definitive marketing resource every business needs to survive and thrive. This desk-top, insanely value-packed, comprehensive book provides the best marketing strategies, tactics, tips, and advice from more than 50 of the top marketers in the world. There are millions of ways to go-to market. Businesses have an unlimited choice of strategies and philosophies they can implement to generate leads, create brand recognition, and capture new customers. Mastering the World of Marketing covers marketing techniques that can accommodate any organizations marketing budget, including: networking, word of mouth marketing, customer referrals, yellow page directories, television, radio, outdoor (roadside billboards), print, email marketing, internet marketing, social media marketing, public relations and advertising. Contributors include: Peter Shankman, Seth Godin, Chris Brogan, Jack Trout, Yanik Silver, Jay Abraham, Joe Calloway, Peter Lencioni, Guy Kawasaki, Dan Lok, Gary Vaynercuk, Dan Kennedy, Regis McKenna, Robert Cialdini, Joel Comm, David Meerman Scott, Jay Conrad Levinson, Mark Jeffrey, John Andrew Davis, Michael Masterson, Anne Libera, John Arnold, Peter Fisk, Sam Richter, John J. Burnett, Joel Greenblatt, Robert F. Hartley, John L. Mariotti, Chris Treadaway, Mari Smith, David A. Aaker, Philip Kotler, John Grant, Bob Burg, Larry Weber, Richard Rosen, Don Sexton, Mark Joyner, Tom Antion, Adam Richardson, Scott Stratten, Ken Evoy, Mark Victor Hansen, Lon Safko, John Jantsch, Al Reis, Joe Vitale, Michel Fortin, W. Chan Kim, Renee Mauborgne, and Alexander Chernev.

Marketing Technology as a Service: Proven Techniques that Create Value

Автор: Laurie Young and Bev Burgess
Название: Marketing Technology as a Service: Proven Techniques that Create Value
ISBN: 0470748400 ISBN-13(EAN): 9780470748404
Издательство: Wiley
Рейтинг:
Цена: 6714 р.
Наличие на складе: Поставка под заказ.

Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.

Business Marketing

Автор: Dwyer
Название: Business Marketing
ISBN: 0073529907 ISBN-13(EAN): 9780073529905
Издательство: McGraw-Hill
Рейтинг:
Цена: 19782 р.
Наличие на складе: Поставка под заказ.

Описание: "Business Marketing, 4e" is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Handbook of Relationship Marketing

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
Рейтинг:
Цена: 28020 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core` of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.


ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
   В Контакте     В Контакте Мед  Мобильная версия