Marketing Management Support Systems, Berend Wierenga; Gerrit van Bruggen
Автор: Berend Wierenga; Gerrit van Bruggen Название: Marketing Management Support Systems ISBN: 1461370760 ISBN-13(EAN): 9781461370765 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.
Описание: Innovations in Social Marketing and Public Health Communication
Автор: Woodburn Название: Key Account Management: The Definitive Guide, 3rd Edition ISBN: 047097415X ISBN-13(EAN): 9780470974155 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1402071949 ISBN-13(EAN): 9781402071942 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Utilizing many methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis, this book examines new product development, market penetration strategies, and other marketing decisions. It explores the use and implementation of these methodologies in making strategic marketing decisions.
Автор: Moutinho Luiz Название: Worldwide Casebook In Marketing Management ISBN: 9814689602 ISBN-13(EAN): 9789814689601 Издательство: World Scientific Publishing Рейтинг: Цена: 35482.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Worldwide Casebook In Marketing Management Comprises Of A Large Collection Of Case Studies In Marketing And Business Management. It Covers A Huge Array Of Decision-Making Areas And Many Different Industries Ranging From Computers, Petrol Retailing And Electronic Gaming To Drinks, Fashion, Airlines And Mobile Communication. The Worldwide Cases Are All Related To Many Well-Known Brands And Corporations Like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, Etc.
Название: Business project management and marketing ISBN: 3662485060 ISBN-13(EAN): 9783662485064 Издательство: Springer Рейтинг: Цена: 10480.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.
Автор: Foxall Название: Strategic Marketing Management (RLE Marketing) ISBN: 1138792411 ISBN-13(EAN): 9781138792418 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing `mix?, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each `weapon? in the marketing `armoury? and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.
Автор: Nikolaos F. Matsatsinis; Y. Siskos Название: Intelligent Support Systems for Marketing Decisions ISBN: 1461354153 ISBN-13(EAN): 9781461354154 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.
Автор: Baker Michael J Название: Marketing Strategy and Management ISBN: 1137025824 ISBN-13(EAN): 9781137025821 Издательство: Springer Рейтинг: Цена: 9921.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The fifth edition of Marketing Strategy and Management builds upon Michael Baker`s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
