Worldwide Casebook In Marketing Management, Moutinho Luiz

Автор: Woodburn
Название: Key Account Management: The Definitive Guide, 3rd Edition
ISBN: 047097415X ISBN-13(EAN): 9780470974155
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.

Автор: Littler Dale, Maza Sarah, Maznevski Martha L,
Название: Blackwell Encyclopedia of Management: Marketing
ISBN: 1405102543 ISBN-13(EAN): 9781405102544
Издательство: Wiley
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Цена: 17741.00 р.
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Описание: This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy.

Автор: Lee, Kiefer; Carter, Steve
Название: Global Marketing Management
ISBN: 0199609705 ISBN-13(EAN): 9780199609703
Издательство: Oxford Academ
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Цена: 12829.00 р.
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Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-making Approach
ISBN: 0071326375 ISBN-13(EAN): 9780071326377
Издательство: McGraw-Hill
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Цена: 9779.00 р.
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Описание: This pocket size booklet is a compilation of prescribed drugs and therapeutic regimens useful in the treatment of common oral diseases and conditions. The drugs are grouped according to their class of action or use for a specific condition. Every effort has been made to ensure that drug selection and dosage is in accordance with current recommendations and practice.

Автор: Foxall
Название: Strategic Marketing Management (RLE Marketing)
ISBN: 1138792411 ISBN-13(EAN): 9781138792418
Издательство: Taylor&Francis
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Цена: 22202.00 р.
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Описание: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing `mix?, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each `weapon? in the marketing `armoury? and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Автор: Goyal
Название: Innovations In Services Marketing And Management
ISBN: 1466646713 ISBN-13(EAN): 9781466646711
Издательство: Mare Nostrum (Eurospan)
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Цена: 27027.00 р.
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Описание: Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Автор: Reic Ivna
Название: Events Marketing Management
ISBN: 0415533589 ISBN-13(EAN): 9780415533584
Издательство: Taylor&Francis
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Цена: 7654.00 р.
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Описание:

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events.