The Social Media Manifesto, Jed Hallam

Автор: Mahoney L. Meghan
Название: Strategic Social Media Marketing To Soci
ISBN: 1118556844 ISBN-13(EAN): 9781118556849
Издательство: Wiley
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Цена: 6170.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

Автор: Heinze Aleksej
Название: Digital and Social Media Marketing
ISBN: 1138917915 ISBN-13(EAN): 9781138917910
Издательство: Taylor&Francis
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Цена: 7195.00 р.
Наличие на складе: Поставка под заказ.

Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.

Автор: Walter Ekaterina, Gioglio Jessica
Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
ISBN: 007182393X ISBN-13(EAN): 9780071823937
Издательство: McGraw-Hill
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Цена: 7205.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.