Diffusion of New Technologies in the Post-Communist World, Y.M. Rabkin
Автор: Y.M. Rabkin Название: Diffusion of New Technologies in the Post-Communist World ISBN: 0792344561 ISBN-13(EAN): 9780792344568 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Describes the changes in legal and administrative cultures and structures in the former Soviet bloc. This book offers assessments of opportunities for technology transfer between the former communist bloc and the rest of the world.
Автор: Simakova Название: Marketing Technologies ISBN: 1138205990 ISBN-13(EAN): 9781138205994 Издательство: Taylor&Francis Рейтинг: Цена: 7961.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these subtle processes. As such, it is particularly important that we have a greater insight into the practices of hi-tech corporations, in view of the often inflated promises of and concerns about the destiny of technological breakthroughs, especially those promising sizeable economic outcomes and societal transformation.
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Автор: Mario Kaiser; Monika Kurath; Sabine Maasen; Christ Название: Governing Future Technologies ISBN: 9048128331 ISBN-13(EAN): 9789048128334 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Argues that with the rise of the nanotechnology assessment regime things have changed dramatically: situated at the crossroads of democratizing science and technology, good governance, and the quest for sustainable innovations, the assessment regime has become constitutive for technological development.
Описание: Discover what`s possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business.
Автор: Mahajan Vijay Название: New-Product Diffusion Models ISBN: 1441949631 ISBN-13(EAN): 9781441949639 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Preface. Introduction. Part I: Overview.1. New Product Diffusion Models: From Theory to Practice; V. Mahajan, et al.Part II: Strategic, Global and Digital Environment for DiffusionAnalysis.2. Firm Strategy and Speed of Diffusion; S.Kuester, et al.3. Multi-Market and Global Diffusion; M.Dekimpe, et al.4. Innovation Adoption and Diffusion in the Digital Environment: Some Research Opportunities; A. Rangaswamy, S.Gupta.Part III: Diffusion Models.5. Modeling the Marketing Mix Influence in New Product Diffusion; F. Bass, etal.6. Diffusion Models with Replacement and Multiple Purchases; B. Ratchford, et al.7. Growth Models for Multi-Product Interactions: Current Status and New Directions; B.Bayus, et al.8. Dynamic Models Incorporating Competition; R. Chatterjee, et al.9. Disaggregate Level Diffusion Models; J. Roberts, J. Lattin.10. Operations Planning in the Presence of Innovation Diffusion Dynamics; M.A. Cohen, etal.Part IV: Estimation.11. Estimation Techniques for Macro Diffusion Models; W.P. Putsis, V. Srinivasan.Part V: Applications and Software.12. Diffusion Models: Managerial Applications and Software; G.L. Lilien, et al. List of Contributors. About The Editors. References. Index.
Автор: Nebojsa Nakicenovic; Arnulf Gr?bler Название: Diffusion of Technologies and Social Behavior ISBN: 366202702X ISBN-13(EAN): 9783662027028 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Edward Misselden (1623) The collective effort reported in this volume is the outcome of the diffusion of the idea of diffusion as a fundamental process in society. As always with ideas it is hard to identify those who first gave shape to the idea of diffusion.
Автор: Kurt Bauknecht; Sanjay Kumar Madria; G?nther Pernu Название: Electronic Commerce and Web Technologies ISBN: 3540679812 ISBN-13(EAN): 9783540679813 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work constitutes the refereed proceedings of the first International Conference on Electronic Commerce and Web Technologies, EC-Web 2000, held in London, UK in September 2000. Topics include application design, intellectual property rights, security and fairness and distributed organizations.
Автор: Zheng Xiang; Iis Tussyadiah Название: Information and Communication Technologies in Tourism 2014 ISBN: 3319039725 ISBN-13(EAN): 9783319039725 Издательство: Springer Рейтинг: Цена: 33401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Information and communication technologies in tourism ISBN: 3319282301 ISBN-13(EAN): 9783319282305 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy.
Автор: Iis Tussyadiah; Alessandro Inversini Название: Information and Communication Technologies in Tourism 2015 ISBN: 3319143425 ISBN-13(EAN): 9783319143422 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer Intelligence and Analytics.- Data Management.- Social Media.- eTourism and Smart Destinations.- Intelligence Systems: Mobile, Wearable, and Sensor.- Tourism Website Analytics.- Distribution Systems.- ICT and Tourism Experiences.- e-Learning.
Автор: Roland Schegg; Brigitte Stangl Название: Information and Communication Technologies in Tourism 2017 ISBN: 331951167X ISBN-13(EAN): 9783319511672 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.
Автор: Mario Kaiser; Monika Kurath; Sabine Maasen; Christ Название: Governing Future Technologies ISBN: 9400730772 ISBN-13(EAN): 9789400730779 Издательство: Springer Рейтинг: Цена: 23757.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A multiplicity of stakeholders have begun to analyze the implications of nanotechnology. In the course of these efforts, a social phenomenon has emerged, one defined in this book as assessment regime, which explores and critically analyses this regime.
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