Автор: Christou Название: Social Media in Travel, Tourism and Hospitality ISBN: 1138247596 ISBN-13(EAN): 9781138247598 Издательство: Taylor&Francis Рейтинг: Цена: 8573.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.
Автор: Juska Название: Integrated Marketing Communication ISBN: 1138695440 ISBN-13(EAN): 9781138695443 Издательство: Taylor&Francis Рейтинг: Цена: 5016.00 р. Наличие на складе: Поставка под заказ.
Описание: This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Автор: Roland Schegg; Brigitte Stangl Название: Information and Communication Technologies in Tourism 2017 ISBN: 331951167X ISBN-13(EAN): 9783319511672 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The range of topics covered is broad, encompassing digital marketing and social media, mobile computing and web design, semantic technologies and recommender systems, augmented and virtual reality, electronic distribution and online travel reviews, MOOC and eLearning, eGovernment, and the sharing economy.
Автор: Stefan Klein; Beat Schmid; A Min Tjoa; Hannes Wert Название: Information and Communication Technologies in Tourism ISBN: 3211827986 ISBN-13(EAN): 9783211827987 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume contains the proceedings of the conference, "ENTER-International Conference on Information and Communication Technologies in Tourism". It provides an international forum for the discussion of the role of telecommunication and information systems in tourism.
Автор: Dimitrios Buhalis; Walter Schertler Название: Information and Communication Technologies in Tourism 1999 ISBN: 3211832580 ISBN-13(EAN): 9783211832585 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Treats topics such as knowledge management in tourism; changing consumer behaviour through information technology; using IT to support consumer choice and skills; engineering tourism applications; the empowerment of small and medium-sized enterprises through IT; and using IT for hospitality management.
Автор: Lorenzo Cantoni; Zheng (Phil) Xiang Название: Information and Communication Technologies in Tourism 2013 ISBN: 3642363083 ISBN-13(EAN): 9783642363085 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
1. Mobile Technologies.- 2. Destination Management Organizations.- 3. Social Media.- 4. Organizational Use of ICT.- 5. Website Evaluation and ICT Adoption.- 6. Semantic Technology & Recommender Systems.- 7. User Tracking and Modelling.- 8. Search and Information Use.- 9. Travel Technologies and Distribution.
Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important
Название: Information and communication technologies in tourism ISBN: 3319282301 ISBN-13(EAN): 9783319282305 Издательство: Springer Рейтинг: Цена: 27950.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The papers presented in this volume advance thestate-of-the-art research on digital marketing and social media, mobile computingand responsive web design, semantic technologies and recommender systems,augmented and virtual reality, electronic distribution and online travelreviews, MOOC and eLearning, eGovernment and sharing economy.
Автор: Zheng Xiang; Iis Tussyadiah Название: Information and Communication Technologies in Tourism 2014 ISBN: 3319039725 ISBN-13(EAN): 9783319039725 Издательство: Springer Рейтинг: Цена: 33401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: A.Min Tjoa Название: Information and Communication Technologies in Tourism 1997 ISBN: 3211829636 ISBN-13(EAN): 9783211829639 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A proceedings volume of ENTER - the International Conference on Information and Communication Technologies in Tourism. The focus is on intelligent agents and systems, the future role of global (reservation) systems, database developments and above all, the role of the Internet (and intranets).
Автор: Daniel R. Fesenmaier; Stefan Klein; Dimitrios Buha Название: Information and Communication Technologies in Tourism 2000 ISBN: 3211834834 ISBN-13(EAN): 9783211834831 Издательство: Springer Рейтинг: Цена: 12157.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Features the proceedings of International Conference on Information and Communication Technologies in Tourism, which provides a useful forum to discuss ideas regarding the nature and role of tourism and information technology in global society. These papers document how this technology has changed and how the industry has responded.
