Social Media and Emerging Economies, Manlio Del Giudice; Maria Rosaria Della Peruta; El
Автор: Ayanso & Lertwachara Название: Harnessing The Power Of Social Media And Web Analytics ISBN: 1466651946 ISBN-13(EAN): 9781466651944 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognising the value of social media and web presence in the promotion of their products and services.Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practises of social media and web analytics in various industries.
Описание: The use of social media tools in the enterprise is expanding rapidly and yet, firms are still unclear about the overall value of this activity and how best to facilitate useful outcomes.
Название: Managing Social Media and Consumerism ISBN: 113728191X ISBN-13(EAN): 9781137281913 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.
Автор: Murali Krishna Medudula; Mahim Sagar; Ravi Parkash Название: Telecom Management in Emerging Economies ISBN: 8132227476 ISBN-13(EAN): 9788132227472 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Cie?lik Название: Entrepreneurship in Emerging Economies ISBN: 3319417207 ISBN-13(EAN): 9783319417202 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging economies, highlighting its vital part in implementing development programs and policy initiatives. In search of efficient ways to stimulate entrepreneurial activities, Entrepreneurship in Emerging Economies reviews recent academic research and accumulated policy implementation experiences to identify measures and instruments which can be adopted within emerging countries’ institutional context. Particular attention is given to three issues which have dominated the debate on the macroeconomic impact of entrepreneurship at the turn of the twenty-first century: job creation, innovation, and international trade and economic cooperation. In the final chapter the author offers a holistic model of entrepreneurship policy to address the particular needs of emerging economies, encompassing entrepreneurship policy, favourable institutional environments and pragmatic principles for implementing selective policy measures.
Автор: N. Etchart; L. Comolli Название: Social Enterprise in Emerging Market Countries ISBN: 1349476544 ISBN-13(EAN): 9781349476541 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Enterprise in Emerging Market Countries provides a clear picture of where impact enterprises are, where they need to go, who the players in the impact enterprise field are, and how they can take the bold steps needed to facilitate the growth and impact of unique models.
Автор: Etchart Nicole Название: Social Enterprise in Emerging Market Countries ISBN: 113737327X ISBN-13(EAN): 9781137373274 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social Enterprise in Emerging Market Countries provides a clear picture of where impact enterprises are, where they need to go, who the players in the impact enterprise field are, and how they can take the bold steps needed to facilitate the growth and impact of unique models.
Автор: Jed Hallam Название: The Social Media Manifesto ISBN: 134944457X ISBN-13(EAN): 9781349444571 Издательство: Springer Рейтинг: Цена: 5309.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Автор: Githa Heggde; Shainesh G. Название: Social Media Marketing ISBN: 9811053227 ISBN-13(EAN): 9789811053221 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Researchers and marketers are still struggling with the profound impact of rapidly evolving social media on viral user-generated content, its ability to shape consumer perceptions, and the constantly changing landscape for developing business cases to proactively engage with stakeholders. The growing opportunities to “hear” about customer priorities and concerns on company managed channels as well as third-party review sites, including social media pages, across the digital space are accompanied by the challenges of responding to these conversations in real-time, which calls for a massive shift in the way marketing functions engage in dialogue with customers. As leading users of social media in emerging markets, Indians are increasingly logging into their Facebook and Twitter accounts, with the country recording the highest growth in social networking. This book begins by discussing the impact of social media on marketing, from brand building, communications, and advertising to customization and customer engagement. The book approaches the subject matter systematically, identifying broad trends, concepts and frameworks in the first few chapters. It then goes on to address the varied application of social media in marketing for different sectors. Primarily focusing on understanding digital consumers, the book integrates social media with marketing and the outcome. It also presents new, selected cases of successful digital companies in emerging markets never before considered. Researchers and managers alike will find this book to be a handy reference guide to social media in emerging markets.
Автор: L?o-Paul Dana; Veland Ramadani Название: Family Businesses in Transition Economies ISBN: 3319142089 ISBN-13(EAN): 9783319142081 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This book presents the reader a comprehensive understanding of the development of family business in transitional economies. This book concentrates on the challenges to predict the direction emerging markets will take, particularly when dealing with the wide-ranging social and economic situations taking place in post-Communist Eastern Europe.
Автор: Jovo Ateljevi?; Jelena Trivi? Название: Economic Development and Entrepreneurship in Transition Economies ISBN: 3319288555 ISBN-13(EAN): 9783319288550 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Aiming at better understanding of entrepreneurship in transition economies, including problems where reform has not included the creation of new, private businesses, this book focuses on what has been achieved, and what needs to be resolved. Themes include innovation performance, financing, venture capital, education and entrepreneurial learning.
Автор: L?o-Paul Dana; Veland Ramadani Название: Family Businesses in Transition Economies ISBN: 3319357174 ISBN-13(EAN): 9783319357171 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: ГЇВїВЅ This book presents the reader a comprehensive understanding of the development of family business in transitional economies. This book concentrates on the challenges to predict the direction emerging markets will take, particularly when dealing with the wide-ranging social and economic situations taking place in post-Communist Eastern Europe.
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