Автор: Tsan-Ming Choi; Bin Shen Название: Luxury Fashion Retail Management ISBN: 9811029741 ISBN-13(EAN): 9789811029745 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.
Автор: Emmanuelle Rigaud-Lacresse; Fabrizio Maria Pini Название: New Luxury Management ISBN: 3319417266 ISBN-13(EAN): 9783319417264 Издательство: Springer Рейтинг: Цена: 19564.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market.
Автор: Pinkhasov Misha Название: Real Luxury ISBN: 1137395567 ISBN-13(EAN): 9781137395566 Издательство: Springer Рейтинг: Цена: 5589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.
Описание: Why the luxury market`s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury.
Автор: Pierre-Yves Donz?; Rika Fujioka Название: Global Luxury ISBN: 9811052352 ISBN-13(EAN): 9789811052354 Издательство: Springer Рейтинг: Цена: 20962.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Автор: S. Rovai Название: Luxury the Chinese Way ISBN: 1137537736 ISBN-13(EAN): 9781137537737 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Luxury the Chinese Way identifies the main strengths and opportunities associated with the Chinese luxury market, explains the influence of `Chinese characteristics` on its development and mode of operations, and reflects on the challenges associated with diverse consumption orientations.
Автор: Cesare Amatulli; Matteo De Angelis; Michele Costab Название: Sustainable Luxury Brands ISBN: 1137601582 ISBN-13(EAN): 9781137601582 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Автор: Glyn Atwal; Douglas Bryson Название: Luxury Brands in China and India ISBN: 1137547138 ISBN-13(EAN): 9781137547132 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides an analysis of the luxury industry in two of the world`s biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes.
Автор: Linda Lisa Maria Turunen Название: Interpretations of Luxury ISBN: 331960869X ISBN-13(EAN): 9783319608693 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.
Автор: M. Sicard Название: Luxury, Lies and Marketing ISBN: 1349443077 ISBN-13(EAN): 9781349443079 Издательство: Springer Рейтинг: Цена: 6288.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy
Автор: Klaus-Peter Wiedmann; Nadine Hennigs Название: Luxury Marketing ISBN: 3663205177 ISBN-13(EAN): 9783663205173 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury.
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