Автор: Frick Tim Название: Return on Engagement ISBN: 0415844614 ISBN-13(EAN): 9780415844611 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success.
Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices.
Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Описание: The Live Video Revolution shows businesses and brands how they can leave their competition in the dust armed with the latest technology, which is easy to use and costs virtually nothing.
Автор: Padua Название: Trust, Social Relations and Engagement ISBN: 0230391249 ISBN-13(EAN): 9780230391246 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explains how all institutions have to turn their relationship with stakeholders into a `social` one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative `Value for Engagement Model`.
Описание: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more `selling` there is only buying.
Название: Customer Engagement ISBN: 1138847380 ISBN-13(EAN): 9781138847385 Издательство: Taylor&Francis Рейтинг: Цена: 23734.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.
Описание: PART I: INTRODUCTION The Gaze of the Other: Postcolonial Theory and Organizational Analysis; A.Prasad PART II: POSTCOLONIAL ENGAGEMENTS WITH MANAGEMENT AND ORGANIZATION THEORY Toward a Postcolonial Reading of Organizational Control; R.A.Mir, A.Mir & P.Upadhyaya Managing Organizational Culture and Imperialism; B.Cooke The Empire of Organizations and the Organization of Empires: Postcolonial Considerations on Theorizing Workplace Resistance; A.Prasad & P.Prasad Decolonizing and Re-Presenting Culture's Consequences: A Postcolonial Critique of Cross-Cultural Studies in Management; D.Kwek PART III: CURRENT ISSUES AND EMPIRICAL INVESTIGATIONS The Return of the Native: Organizational Discourses and the Legacy of the Ethnographic Imagination; P.Prasad Reading the Rhetoric of Otherness in the Discourse of Business and Economics: Towards a Postdisciplinary Practice; E.Priyadharshini Accounting for the Banal: Financial Techniques as Softwares of Colonialism; D.Neu Asserting Possibilities of Resistance in the Cross-Cultural Teaching Machine: Re-Viewing Videos of Others; G.Jack & A.Lorbiecki From the Colonial Enterprise to Enterprise Systems: Parallels between Colonization and Globalization; A.Gopal, R.Wills & Y.Gopal The Practice of Stakeholder Colonialism: National Interest and Colonial Discourses in the Management of Indigenous Stakeholders; S.B.Bannerjee PART IV: CONCLUSION The Postcolonial Imagination; A.Prasad & P.Prasad
The Sales Engagement movement is here Join the world's most innovative companies, and build a sales organization made for the future.
"This is a new era--a time where there are more options for the buyer than ever before. More information at their fingertips. More companies doing similar things. More salespeople to contact them about it.
Salespeople need to be ready. They need a whole new education and suite of technology to go with it. I'm here to tell you that it has arrived.
It's time to be where the buyer is. It's time to be testing and optimizing your outreach. It's time to be relevant. It's time to be personal. It's time to embrace the modern era of Sales Engagement.
Companies doing this right are growing revenues at rates never seen before. Read on to learn the secrets to how they're leveraging modern Sales Engagement." --From the Preface
From the leaders at Outreach--the company that boasts the leading Sales Engagement software--comes an essential guide for adopting the proven strategies and tactics of Sales Engagement. The authors explore the 7 major pain points in business, and show how Sales Engagement can solve these challenges. The Sales Engagement strategies presented within help organizations meet the needs and demands of today's smart buyers by providing a detailed and actionable game plan to humanize an organization's sales process through data, science, and the new art of sales. Sales Engagement contains perspectives from the savviest revenue-acceleration-focused thought leaders, customers, partners, practitioners, and executives that represent a vast array of companies of various sizes and industries.
Автор: J. Uldam; A. Vestergaard Название: Civic Engagement and Social Media ISBN: 1349492884 ISBN-13(EAN): 9781349492886 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Occupy movement and the Arab Spring have brought global attention to the potential of social media for empowering otherwise marginalized groups. This book addresses questions like what happens after the moment of protest and global visibility and whether social media can also help sustain civic engagement beyond protest.
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