The Microeconomics of Product Innovation, Stoneman, Paul; Bartoloni, Eleonora; Baussola, Mau

Автор: Wolfram Elsner
Название: The Microeconomics of Complex Economies
ISBN: 0124115853 ISBN-13(EAN): 9780124115859
Издательство: Elsevier Science
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Цена: 12462.00 р.
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Описание: Presents an introduction to the Microeconomics of Complexity that uses game theory, modeling approaches, formal techniques, and computer simulations to teach useful, accessible approaches to real modern economies. This book describes the usefulness of complex heterodox economics.

Автор: Duggan William
Название: Creative Strategy: A Guide for Innovation
ISBN: 0231160534 ISBN-13(EAN): 9780231160537
Издательство: Wiley
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Цена: 2691.00 р.
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Описание: William Duggan`s "Strategic Intuition" explained how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help individuals and organizations put that same strategy? to work for their own innovations. Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts, searching for past examples, and creating a new combination to solve the problem. He then explains how to follow these steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle step--the search for past examples--takes readers beyond their own brain to a "what-works scan" of what others have done within and outside of the company, industry, and country. Duggan also illustrates creative strategy through real-world cases of innovation that use the same method, from Netflix to Thomas Edison, from Google to Henry Ford. He further demonstrates how to integrate creative strategy into other methods you might currently use, such as Porter`s Five Forces or Design Thinking.

Автор: Stiglitz Joseph E., Guzman Martin
Название: Contemporary Issues in Microeconomics
ISBN: 1137579374 ISBN-13(EAN): 9781137579379
Издательство: Springer
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Цена: 5589.00 р.
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Описание: With contributions from international scholars, this second volume by Joseph Stiglitz and Martin Guzman comprises of theoretical, empirical, and policy-based chapters which carefully utilize theory and data analysis.Part I focuses on the issues of global inequality, poverty measurement and security.

Автор: Gaubinger, Kurt Rabl, Michael Swan, K. Scott Werani, Thomas
Название: Innovation and product management
ISBN: 3642543758 ISBN-13(EAN): 9783642543753
Издательство: Springer
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Цена: 11179.00 р.
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Описание: Innovation and Product Management

Автор: Knut Holt
Название: Market Oriented Product Innovation
ISBN: 1441952985 ISBN-13(EAN): 9781441952981
Издательство: Springer
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Цена: 25853.00 р.
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Описание: Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process.

Автор: Morgan, Wyn Katz, Michael L. Rosen, Harvey S.
Название: Microeconomics
ISBN: 0077121775 ISBN-13(EAN): 9780077121778
Издательство: McGraw-Hill
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Цена: 9146.00 р.
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Описание: This new edition offers comprehensive and accessible coverage of microeconomic theory, explaining how this is used to analyse and evaluate contemporary market systems. It draws on relevant real world examples to highlight how theory can help to solve or understand a range of problems.