Описание: Cities of Commerce develops a model of institutional change in European commerce based on urban rivalry. Cities continuously competed with each other by adapting commercial, legal, and financial institutions to the evolving needs of merchants. Oscar Gelderblom traces the successive rise of Bruges, Antwerp, and Amsterdam to commercial primacy betwee
Автор: Chermack, Thomas J. Название: Foundations of scenario planning ISBN: 1138190195 ISBN-13(EAN): 9781138190191 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.
Автор: Kimmel, Allan J. Название: Psychological foundations of marketing ISBN: 1138219150 ISBN-13(EAN): 9781138219151 Издательство: Taylor&Francis Рейтинг: Цена: 3432.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.
The book provides comprehensive coverage of:
Motivation: the human needs at the root of many consumer behaviors and marketing decisions.
Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.
Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.
Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.
Social behavior: the powerful role of social influence on consumption.
Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Автор: Dejung Название: The Foundations of Worldwide Economic Integration ISBN: 1107436974 ISBN-13(EAN): 9781107436978 Издательство: Cambridge Academ Рейтинг: Цена: 4594.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of deglobalisation. By showing that institutionalism altered its shape in circumstances that challenged international trade, and presenting case studies from various countries, this book offers a fresh perspective on economic globalisation.
Автор: Dawn E. Holmes; Lakhmi C. Jain Название: Data Mining: Foundations and Intelligent Paradigms ISBN: 3642435467 ISBN-13(EAN): 9783642435461 Издательство: Springer Рейтинг: Цена: 29209.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume, which includes the latest research on data mining and its applications to financial modeling, presents its material in an easy-to-consult handbook style and is aimed at a broad audience that includes both specialists and non-specialists alike.
Описание: There is virtually nothing - until the arrival of this study - addressing the significance of the enormous contributions in science and technology towards the realization of Japan`s `economic miracle` during the occupation period.
Название: Marx, Veblen, and the Foundations of Heterodox Economics ISBN: 1138797790 ISBN-13(EAN): 9781138797796 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
John F. Henry is an eminent economist who has made important contributions to heterodox economics drawing on Adam Smith, Karl Marx, Thorstein Veblen, and John Maynard Keynes. His historical approach offers radical insights into the evolution of ideas (ideologies and theories) giving rise to and/or induced by the changes in capitalist society. Essays collected in this festschrift not only evaluate John Henry's contributions in connection to Marx's and Veblen's theories, but also apply them to the socio-economic issues in the 21st century.
In Part I leading heterodox economists in the traditions of Marxism, Post Keynesianism, and Institutionalism critically examine Marx's and Veblen's theoretical frameworks (and their connections to each other) that have become the foundations of heterodox economics. Chapters in Part II showcase alternative theoretical explanations inspired by Marx, Veblen, and Henry. Topics in this Part include financial crisis, financialization, capital accumulation, economics teaching, and the historical relationship between money and class society. Part III is devoted to John Henry's heterodox economics encapsulated in his "farewell" lecture, interview, and bibliography.
Essays in this book, individually and collectively, make an important point that the history of economic thought (or historical analysis of economic theory and policy) is an integral part of developing heterodox economics as an alternative theoretical framework. Anyone who is troubled by the recurring failure of capitalism as well as mainstream economics will find this book well worth reading.
Описание: This volume, together with its predeccessor (Ideas and Institutions, 1969), is an examinataion of the social and economic foreces that helped shape Germany in the mid-nineteenth century. The previous volume established the ideological and institutional framework; in Struggles and Accomplishments Mr. Hamerow discussess, within that framework, the fo
Описание: Alfred Marshall (1842-1924) was one of the founders of modern economics. This book shows how Marshall`s distinctive contributions to modern economics grew out of his early development of a neo-Hegelian social philosophy, which itself was the product of a youthful crisis of religious faith.
Автор: Karlheinz Gr?chenig Название: Foundations of Time-Frequency Analysis ISBN: 1461265681 ISBN-13(EAN): 9781461265689 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Time-frequency analysis is a modern branch of harmonic analysis. The topics range from the elemen- tary theory of the short-time Fourier transform and classical results about the Wigner distribution via the recent theory of Gabor frames to quantita- tive methods in time-frequency analysis and the theory of pseudodifferential operators.
Автор: Juro Teranishi Название: Religious Foundations of Economic Behavior in Japan ISBN: 4431556265 ISBN-13(EAN): 9784431556268 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Japan, reform took the shape of the easing of religious training in Buddhism and this raised the value of the secular world as the place for religious practice, inducing people to be involved in the pursuit of religious truth in daily occupational lives (kyudo-shugi).
Автор: Kofi Kissi Dompere Название: Fuzziness and Foundations of Exact and Inexact Sciences ISBN: 3642445357 ISBN-13(EAN): 9783642445354 Издательство: Springer Рейтинг: Цена: 15672.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book surveys fuzzy rational foundations of the structure of exact and inexact sciences over epistemological space, drawing the conclusion that conditions of the fuzzy paradigm present a methodological unity where every zone of thought has fuzzy covering.
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