Описание: The two-part, fifth edition of Advanced Organic Chemistry has been substantially revised and reorganized for greater clarity. together, with Part B: Reaction and Synthesis, the two volumes provide a comprehensive foundation for the study in organic chemistry.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Автор: He Название: Governance, Social Organisation and Reform in Rural China ISBN: 1137484683 ISBN-13(EAN): 9781137484680 Издательство: Springer Рейтинг: Цена: 9781.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This study focuses upon governance and social organisation within the Chinese village and explores the extent to which farmers have autonomy vis-a-vis their economic and political activities in an attempt to understand the relationship between farmers and the state in a rapidly changing China.
Описание: This Book Focuses On Rural-Urban Migrants In China. They Are One Of The Most Vulnerable And Disadvantaged Groups In The Country But Are Essential To The Country'S Industrialization And Urbanization. Integration Of These Migrants Into Urban Societies Is An Urgent Issue Facing Chinese Policy Makers. The Book Provides An Updated, Systematic, Empirically Rich, And Multifaceted Analysis Of Migrant Integration, Its Determinants And Consequences In China. It Integrates Insights From The Perspective Of Sociology, Population Studies, Social Psychology, And Public Health To Help Us Understand How And Why Migrants Integrate, The Role Of Migrant Networks In Social Integration, And The Relationship Between Integration Of Migrants And Their Mental Health And Settlement Intentions.
Автор: Mahoney L. Meghan Название: Strategic Social Media Marketing To Soci ISBN: 1118556844 ISBN-13(EAN): 9781118556849 Издательство: Wiley Рейтинг: Цена: 6170.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
Автор: Heinze Aleksej Название: Digital and Social Media Marketing ISBN: 1138917915 ISBN-13(EAN): 9781138917910 Издательство: Taylor&Francis Рейтинг: Цена: 7195.00 р. Наличие на складе: Поставка под заказ.
Описание: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Автор: Young, H.peyton Название: Individual strategy and social structure ISBN: 0691086877 ISBN-13(EAN): 9780691086873 Издательство: Wiley Рейтинг: Цена: 10296.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.
Автор: Berger Название: Social Structure and Rural Development in the Third World ISBN: 0521066336 ISBN-13(EAN): 9780521066334 Издательство: Cambridge Academ Рейтинг: Цена: 6018.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: An analysis of the relationship between Third World farmers and the international economy, assessing a number of strategies for planned rural development.
Автор: Whittington, Richard Название: The European Corporation: Strategy, Structure and Social Science ISBN: 0199251045 ISBN-13(EAN): 9780199251049 Издательство: Oxford Academ Рейтинг: Цена: 7047.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This work traces the evolution of the large industrial corporation in France, Germany, and the United Kingdom, from the 1950s to the 1990s. It combines long-run trends with case studies of leading companies and their managers to present a rich and complex picture of corporate change.
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