Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: Mann Bonnie Название: Sovereign Masculinity: Gender Lessons from the War on Terror ISBN: 0199981655 ISBN-13(EAN): 9780199981656 Издательство: Oxford Academ Рейтинг: Цена: 6414.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through examining practices of torture, extra-judicial assassination, and first person accounts of soldiers on the ground, Bonnie Mann develops a new theory of gender.
Описание: This book looks at representations of the male body, sexuality and power in the arts in Mexico. It analyses literature, visual art and cinema produced from the 1870s to the present, focusing on the Porfirian regime, the Post-revolutionary era, the decadence of the revolutionary state and the emergence of the neo-liberal order in the 1980s.
Описание: By looking at official and unofficial life at universities across the Russian empire, this project offers a picture of the complex processes through which gender ideologies were forged and negotiated in the Nineteenth Century.
Автор: McDermott, Monika L., Название: Masculinity, femininity, and American political behavior / ISBN: 0190462817 ISBN-13(EAN): 9780190462819 Издательство: Oxford Academ Рейтинг: Цена: 4750.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a unique analysis of the effects of individuals` gendered personality traits on their political attitudes and behavior. The empirical analyses demonstrate that, regardless of biological sex, individuals levels of masculine and feminine personality traits help to determine their party identification, vote choice, ideology, and political engagement.
Автор: Achilleas Hadjikyriacou Название: Masculinity and Gender in Greek Cinema: 1949-1967 ISBN: 1441109382 ISBN-13(EAN): 9781441109385 Издательство: Bloomsbury Academic Рейтинг: Цена: 22176.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Between the end of the Civil War (1949) and the colonels' military coup (1967) Greece underwent tremendous political, economic, and social transformations which influenced gender identities and relations. During the same period, Greece also witnessed an unparalleled bloom in cinema productions. Based on the recently established paradigm that cinema and popular culture viewed as social institutions can inform a historical study, Masculinity and Gender in Greek Cinema explores the relationship between Greek cinema and the society within which it was created and viewed. The book's double analytical perspective on cinema and masculinity advances both the study of cinema and popular culture as historical sources, and of masculinity and gender relations as valid categories of historical analysis. Cinema as a medium of representation, not only managed to reflect on these issues, it also provided a whole new field for their interpretation. This is the first study to explore the dramatic transformation of masculinity and gender roles, as represented in Greek cinema during the turbulent 1950s and 1960s.
Автор: Gregory Michele Rene Название: The Face of the Firm: Corporate Hegemonic Masculinity at Work ISBN: 1612058434 ISBN-13(EAN): 9781612058436 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Despite decades of greater gender awareness at work in Western countries, gender inequality in the executive suites is alive and well. "The Face of the Firm" highlights new critical perspectives on the relationship between hegemonic masculine cultures, gender embodiment, and gender disparities in corporate organizations. Using data from over 100 interviews with female and male executives who worked for some of the most prestigious advertising and computer firms in the world, the book makes important connections between the empirical data and contemporary sexism in the United States and United Kingdom. The book refocuses the debate of executive work, organizational spaces, and gender inequality on gendered bodies at work. It also demonstrates that gendered and sexualized relations among executives often construct the production process. The book makes a contribution to masculinity, gender, and work scholarship and is organized along three key concepts: homogeneity, homosociability, and heterosexuality. These address such factors as the organizational locker room, sexual and heterosexual spaces at work, and the construction of women and men as different workers. This conceptual model is crucial for evaluating the mechanisms that support male dominance among highly skilled professionals and executives."
Описание: An avalanche of recent newspapers, weekly newsmagazines, scholarly journals, and academic books has helped to spark a heated debate by publishing warnings of a “boy crisis” in which male students at all academic levels have begun falling behind their female peers. In<em> Learning the Hard Way</em>, Edward W. Morris explores and analyses detailed ethnographic data on this purported gender gap between boys and girls in educational achievement at two low-income high schools—one rural and predominantly white, the other urban and mostly African American. Crucial questions arose from his study of gender at these two schools. Why did boys tend to show less interest in and more defiance toward school? Why did girls significantly outperform boys at both schools? Why did people at the schools still describe boys as especially “smart”?<br><br>Morris examines these questions and, in the process, illuminates connections of gender to race, class, and place. This book is not simply about the educational troubles of boys, but the troubled and complex experience of gender in school. It reveals how particular race, class, and geographical experiences shape masculinity and femininity in ways that affect academic performance. His findings add a new perspective to the “gender gap” in achievement.
Описание: Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Автор: de Boise Название: Men, Masculinity, Music and Emotions ISBN: 1137436085 ISBN-13(EAN): 9781137436085 Издательство: Springer Рейтинг: Цена: 16769.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book looks at the historic and contemporary links between music`s connection to emotions and men`s supposed discomfort with their own emotional experience. Looking at music tastes and distaste, it demonstrates how a sociological analysis of music and gender can actually lead us to think about emotions and gender inequalities in different ways.
Описание: AIDS has been a devastating plague in much of sub-Saharan Africa, yet the long-term implications for gender and sexuality are just emerging. This book tackles this issue head on and examines how AIDS has altered the ways masculinity is lived in Uganda - a country known as Africa`s great AIDS success story.
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