The Gift of a Smile: A Parent`s Guide to Orthodontic Care, Bergh Brian H.

Автор: Bergh Joeri
Название: How Cool Brands Stay Hot
ISBN: 0749468041 ISBN-13(EAN): 9780749468040
Издательство: Kogan Page
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Цена: 3166.00 р.
Наличие на складе: Нет в наличии.

Описание: Generation Y (16-32 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? This revised and updated 2nd edition of "How Cool Brands Stay Hot" reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, it provides insights into the consumer psychology and behaviour of "the Millennials". It will help you to connect with this new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them. Full of new case studies and interviews with global marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, BBC and many more, "How Cool Brands Stay Hot" provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Winner of the 2012 Berry-AMA Book Prize for the best book in marketing. Winner of Expert Marketeer's Marketing Book of the Year 2011.

Автор: Hubert van den Bergh
Название: How to Sound Clever
ISBN: 1408194562 ISBN-13(EAN): 9781408194560
Издательство: A & C Black
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Цена: 2226.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание:

How to Sound Clever explains the etymology of 600 key words you really ought to know, but haven't had the time to look up in the dictionary. Each entry features an etymological description as well as useful example phrases so that readers can quickly see the correct context for each word. Anecdotes and witty illustrations appear throughout to make a book that is entertaining and will help the reader to boost their vocabulary. An ideal gift and a useful book for everyone have to hand when they come across a word you should know, but don't.

Colin Dexter has described How to Sound Clever thus: 'This admirable book is a wholly welcome antidote to the semi-demi-literacy of the 21st century. Go out and buy it '