Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly look towards businesses and their brands to help solve society's problems. In Australia's first book on cause marketing, readers will discover: - Why doing good is good for business - The science behind cause marketing - Fourteen real-life examples of world-class cause marketing strategies from Pampers, Patagonia, Dulux, Virgin Mobile, ANZ, Zambrero, REI and more - A simple six-step methodology to develop and implement a powerful and authentic cause marketing approach for your brand.
In this candid, revealing, and entertaining memoir, the beloved New York Yankee legend looks back over his nearly fifty-year career as a player and a manager, sharing insights and stories about some of his most memorable moments and some of the biggest names in Major League Baseball.
For nearly five decades, Lou Piniella has been a fixture in Major League Baseball, as an outfielder with the legendary New York Yankees of the 1970s, and as a manager for five teams in both the American and National leagues. With respected veteran sportswriter Bill Madden, Piniella now reflects on his storied career, offering fans a glimpse of life on the field, in the dugout, and inside the clubhouse.
Piniella speaks from the heart about his teams and his players, offering a detailed, up-close portrait of the Bronx Zoo's raucous personalities such as Reggie Jackson and Catfish Hunter, as well as his close friendship with Thurman Munson and his unusual relationship with George Steinbrenner. He also delves deep into his post-Yankee experiences, from winning a World Series for the controversial owner of the Cincinnati Reds, Marge Schott, to transforming the perennial cellar-dwelling Seattle Mariners into one of the league's best teams. Some of the game's brightest stars are here: Ken Griffey Jr, Randy Johnson, and Alex Rodriguez, Piniella's supremely talented and controversial prot g .
Throughout his time in the majors, Piniella has witnessed MLB grow into a multi-billion-dollar business. Piniella reflects on those changes, voicing his highly critical opinions on a range of controversial subjects, including steroids. Hilarious and uproarious, filled with eight pages of photos, Lou brings into focus a man whose deeply rooted passion for baseball has defined his life.
--Bob Costas
Автор: Madden Deanna Название: Helena Landless ISBN: 0692559159 ISBN-13(EAN): 9780692559154 Издательство: Неизвестно Цена: 2233.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The realtime account of the coming out of a respected adventure survival filmmaker, taken from her journal entries as she leaves behind fear and "white male privilege" to embrace truth, grace and womanhood. Her gut-wrenching journey of love, acceptance and honesty becomes the ultimate survival show. Scottie didn't make it easy on herself. Like many late-stage trans women, Scottie had made one helluva guy; succeeding as a husband of 25 years, the only son, the big brother to three sisters and the legendary adventurer uncle to their children. Everything in her life screamed Alpha Male. No one could guess that Scottie, a top survival showrunner for Discovery and History Channels, known for leading uber-male productions in the world's most dangerous locations, was losing a lifelong battle for her soul. It takes faith and true love in and from her wife, for Scottie to shake off fifty years of expectations from her family, society and herself. But first, she must face down her own denial to dismantle the walls of a self imposed prison. Scottie's articulate and insightful perspective shines new light on the transgender experience, but it's her deeply personal confession told with unflinching clarity, inspiring courage, and engaging humor, that makes her story a must read for any human, of any persuasion. Hers is a love story that will inspire and affirm everyone. This updated version contains a Forword from noted Actress, Activist and Professor Alexandra Billings of Amazon's Transparent who says, "I read Scottie's book in one sitting. She is one of the most important new voices in the Trans community, a woman of intelligence, humor, and depth, who can articulate what we can't, don't or aren't able to say for ourselves. Her courage to love and be loved is all the inspiration we need. I haven't read anything this important in years. I am proud and honored to offer a Foreword to her work." Alexandra Billings Actress, Activist, Professor Davina on "Transparent," 2016, HRC Visibility Award Winner
Автор: Madden Kathryn Название: The Unconscious Roots of Creativity ISBN: 1630513857 ISBN-13(EAN): 9781630513856 Издательство: Неизвестно Цена: 7426.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
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