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Автор: Lindstrom, Martin Название: Brand Sense ISBN: 1439172013 ISBN-13(EAN): 9781439172018 Издательство: Simon & Schuster Рейтинг: Цена: 1839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The definitive book on sensory branding, shows how companies appeal to consumers' five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg's trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unveils how all of us are slaves to our senses--and how, after reading this book, we'll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.
Автор: Lindstrom, Martin Название: Buy-ology ISBN: 1847940137 ISBN-13(EAN): 9781847940131 Издательство: Random House - Penguin Рейтинг: Цена: от 1583.00 р. Наличие на складе: Есть
Описание: Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of "small data" in his quest to discover the next big thing
Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers' homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product. Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn... - How a noise reduction headset at 35,000 feet led to the creation of Pepsi's new trademarked signature sound. - How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO's incredible turnaround. - How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution. - How a toy stuffed bear in a girl's bedroom helped revolutionize a fashion retailer's 1,000 stores in 20 different countries. - How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year. - How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.
Автор: Lindstrom Merethe Название: Days in the History of Silence ISBN: 1590515951 ISBN-13(EAN): 9781590515952 Издательство: Random House (USA) Рейтинг: Цена: 1562.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From the acclaimed Nordic Council Literature Prize winner, a story that reveals the devastating effects of mistaking silence for peace and feeling shame for inevitable circumstances Eva and Simon have spent most of their adult lives together. He is a physician and she is a teacher, and they have three grown daughters and a comfortable home. Yet what binds them together isn't only affection and solidarity but also the painful facts of their respective histories, which they keep hidden even from their own children. But after the abrupt dismissal of their housekeeper and Simon's increasing withdrawal into himself, the past can no longer be repressed. Lindstr m has crafted a masterpiece about the grave mistakes we make when we misjudge the legacy of war, common prejudices, and our own strategies of survival.
Автор: Lindstrom Martin Название: Buyology: Truth and Lies About Why We Buy ISBN: 0385523890 ISBN-13(EAN): 9780385523899 Издательство: Random House (USA) Цена: 1563.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them? In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products? Despite government bans, does subliminal advertising still surround us - from bars to highway billboards to supermarket shelves? Can "Cool" brands, like iPods, trigger our mating instincts? Can other senses - smell, touch, and sound - be so powerful as to physically arouse us when we see a product? Do companies copy fromthe world ofreligion and create rituals - like drinking a Corona with a lime - to capture our hard-earned dollars? Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced - or turned off - by marketers' relentless attempts to win our loyalty, our money, and our minds.
Автор: Lindstrom Eric Название: Tragic Kind of Wonderful ISBN: 0008147507 ISBN-13(EAN): 9780008147501 Издательство: HarperCollins UK Рейтинг: Цена: от 1039.00 р. Наличие на складе: Есть
Описание: The heart-rending and inspiring novel from the critically acclaimed author of NOT IF I SEE YOU FIRST.
Автор: Lindstrom Martin Название: Small Data ISBN: 1473630134 ISBN-13(EAN): 9781473630130 Издательство: Little Brown Рейтинг: Цена: 1972.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"Small Data presents a behind-the-scenes look at what it takes to create global brands and reveals surprising and counter-intuitive truths about who we are and what connects us as humans.
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