Описание: Highlighting and reflecting on the work of Kevin R. Cox, this book assesses his influence and explores his various contributions to important debates on territory, the state, voting in a spatial context, locational conflict, globalization, scale, local economic development, and urban politics.
Автор: Rausch, Andrew J Pratt, Jr Charles E Название: Cinematic misadventures of ed wood ISBN: 1593938012 ISBN-13(EAN): 9781593938017 Издательство: Неизвестно Рейтинг: Цена: 4589.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wood Andrew Название: The Hotel and Resort Marketing Bible ISBN: 1546494405 ISBN-13(EAN): 9781546494409 Издательство: Неизвестно Цена: 8613.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: It's Mid-October... I have already spent over five months this year in hotels, and I have another month to go. In the last few years, those hotel and resort stays have included properties in United States, Canada, Scotland, England, France, Wales, Switzerland, Germany, Austria, Belgium, Singapore, Thailand, Spain, Portugal, Holland, Italy, Dominican Republic, Jamaica, Morocco, South Africa, Panama, and Dubai. While I often get to enjoy these as a VIP guest as a consultant or in my role as publisher of World's Best Golf Destinations, the vast majority are as an unheralded paying guest. Add this vast first-hand travel experience to the over twenty years my company Legendary Marketing has been a world leader in golf, resort, and destination marketing, and I could easily claim to have more experience than all but a handful on the planet. That's before I mention that we managed several properties ranging from a thirty-eight-room hotel to a 168-room resort While I pick up new and innovative hotel marketing ideas all over the world, the vast majority of hotel marketing that I see from the individual entrepreneur with a handful of rooms to the multinational chains and mega resorts is poor and ineffective. They get caught up in style over substance, branding rather than results and mediocre multichannel marketing without actually acing a single one A simple change in marketing strategy can have a major impact on your income. In recent years we have produced million-dollar turnarounds at two major resorts we worked with, based on marketing strategy alone. We have saved several family-owned resorts from certain death and helped countless small independent hotels all over the world by showing them simple ways to increase their reach on a tiny budget. It's exciting stuff so open up and let's get started...
Автор: Wood Andrew Название: The Golf Marketing Bible: Volume 2 ISBN: 1546660283 ISBN-13(EAN): 9781546660286 Издательство: Неизвестно Цена: 12061.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Wood Andrew Название: The Golf Sales Bible ISBN: 1539178870 ISBN-13(EAN): 9781539178873 Издательство: Неизвестно Цена: 16725.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The most important book ever published in the golf industry, The Golf Sales Bible by Andrew Wood. The weakest area at just about every golf club happens to be the most important. Very few clubs can honestly say they are good at selling anything be it memberships, outings, events, high ticket lesson programs or tee times. Nothing can improve your bottom line faster than getting better at sales, NOTHING In fact, just a small increase in sales effectiveness in the office, at the counter or in the pro shops can add tens of thousands of dollars, pounds, euros or yen to your bottom line Imagine if you closed two out of ten leads instead of one. You have just doubled sales at NO cost Now imagine that same improvement happened for every telephone inquiry, referral, or objections. Incremental improvement at each phase of the sales process leads to ASTONISHINGLY greater results. Which is why, NO marketing campaign should ever be undertaken without first having a sales system in place. Dramatically Boost Your Club's Membership, Outing, Event and Lesson Sales With... The Golf Sales Bible - Want to know EXACTLY what to do when the prospect says he has to "think about it"? The exact scripted answer can be found in the objection chapter. - How about the perfect way to address rumors of unhappy members or financial trouble? Quash this objection in its tracks - How to sell against a much cheaper competitor and win nine times out of ten by allowing the prospect to sell himself - Want the perfect way to close a sale without saying anything? I show you the one simple gesture that does all the work for you. It's all there in the Golf Sales Bible, so you or your staff always give the PERFECT answer to each and every concern-and then continue on with your presentation to its logical conclusion, a sale These are not theories; these are proven techniques used by the top professionals in the industry. Bring them to your club and watch memberships soar, outing and events book and your lesson book fill In this comprehensive new book I'll help you instantly turbo charge your sales by sharing with you the proven presentation techniques, objection scripts, and closes that I have used for the past 25 years, to make my clients millions in the golf industry
Автор: Shevtsova, Lilia Wood, Andrew Название: Change or decay ISBN: 0870033476 ISBN-13(EAN): 9780870033476 Издательство: Неизвестно Рейтинг: Цена: 4357.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
The world is still coping with the consequences of the collapse of the Soviet Union. Two decades later, the West has yet to adjust to the post-Soviet reality and Russia has not settled on its relationship with the rest of the world.
In Change or Decay, two of the most respected scholars on Russia analyze how relations are shifting between Russia and the world. In a series of lively and candid conversations, Lilia Shevtsova and Andrew Wood discuss how the Russia of Putin and Medvedev emerged from the ashes of the Soviet Union and the trajectory of Russia's relations with the West.
Автор: Rausch Andrew J., Pratt Jr. Charles E. Название: The Cinematic Misadventures of Ed Wood (Hardback) ISBN: 1593938071 ISBN-13(EAN): 9781593938079 Издательство: Неизвестно Цена: 6428.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this collection of nine essays some of the preeminent art historians in the United States consider the relationship between art and craft, between the creative idea and its realization, in Renaissance and Baroque Italy. The essays, all previously unpublished, are devoted to the pictorial arts and are accompanied by nearly 150 illustrations. Examining works by such artists as Michelangelo, Titian, Volterrano, Giovanni di Paolo, and Annibale Carracci (along with aspects of the artists' creative processes, work habits, and aesthetic convictions), the essayists explore the ways in which art was conceived and produced at a time when collaboration with pupils, assistants, or independent masters was an accepted part of the artistic process.The consensus of the contributors amounts to a revision, or at least a qualification, of Bernard Berenson's interpretation of the emergent Renaissance ideal of individual ""genius"" as a measure of original artistic achievement: we must accord greater influence to the collaborative, appropriative conventions and practices of the craft workshop, which persisted into and beyond the Renaissance from its origins in the Middle Ages. Consequently, we must acknowledge the sometimes rather ordinary beginnings of some of the world's great works of art--an admission, say the contributors, that will open new avenues of study and enhance our understanding of the complex connections between invention and execution.With one exception, these essays were delivered as lectures in conjunction with the exhibition The Artists and Artisans of Florence: Works from the Horne Museum hosted by the Georgia Museum of Art in the fall of 1992.
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