More than any other time in history, the First Lady now bears responsibilities tantamount to any high-ranking cabinet member.This fascinating book documents the growing presence of the presidents' wives in the communications strategies of the last three administrations, explaining why their involvement in a campaign has been critical to its survival. The book explores how the First Lady serves to persuade public opinion, make personal appeals to the public on behalf of the president, and promote initiatives that serve as uncontroversial frames for controversial policies.
The author delves into political discussions about what makes presidents and presidential candidates likable, what draws public support to their agendas, and why spouses appear to be more effective in these arenas than other surrogates or even the presidents themselves. The content features dozens of interviews with former White House staff and communications strategists; in-depth analysis of almost 1,700 public speeches made by Hillary Clinton, Laura Bush, and Michelle Obama; and surveys testing the effect of public relations strategies involving spouses on political opinion.
Автор: The Associated Press, Harpaz Beth J. Название: Candidate Hillary: From Senator to Presidential Hopeful ISBN: 1682305163 ISBN-13(EAN): 9781682305164 Издательство: Неизвестно Цена: 2068.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Hillary is up in the polls Hillary is down in the polls She's a feminist and women love her; she's an enabler and women hate her. She's brilliant and hardworking; she's entitled and untrustworthy. Sounds like Hillary Rodham Clinton's 2016 or even 2008 presidential campaign, right? Well, go back even farther to the year 2000 to discover how every one of those phrases was uttered during Hillary's very first campaign when she made history as the only first lady to ever run for office. That groundbreaking bid for U.S. Senate in New York made headlines around the world, coming as it did on the heels of her husband's scandalous affair with a White House intern. Reporter Beth J. Harpaz was there, covering this political whirlwind for The Associated Press, and her book, "The Girls in the Van" revisits every key moment of the race. This funny, fascinating account puts you in the press van that followed Hillary from Buffalo to Brooklyn as she fought a cast of familiar characters, including New York's pugnacious Mayor Rudy Giuliani. It's filled with all the successes and missteps, the kind that plagued the assumed front-runner's 2008 campaign for the Democratic presidential nomination, which instead went to a young Senator from Illinois named Barack Obama. Now, updated with new perspectives from the author and an introduction by National Politics Reporter Lisa Lerer, "The Girls in the Van" offers a window into Hillary's vulnerabilities, strengths and the inner workings of the Clinton machine, all told with authority, humor and the benefit of hindsight.
Автор: ARBOUR, BRIAN Название: Candidate Centered Campaigns ISBN: 1137398604 ISBN-13(EAN): 9781137398604 Издательство: Springer Рейтинг: Цена: 10760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
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