Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Автор: Hitchcock Название: The Business Guide to Sustainability ISBN: 1138786187 ISBN-13(EAN): 9781138786189 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Автор: Kane, Gareth Название: Accelerating sustainability using the 80/20 rule ISBN: 1910174386 ISBN-13(EAN): 9781910174388 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Are your sustainability efforts making as much impact as they could be?
With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability - a way to maximize our effectiveness and inspire leaps forward in sustainability, rather than incremental steps.
The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these "vital few" inputs in our sustainability efforts, and focus on them, we can maximize our effectiveness and accelerate progress rapidly.
This book will help you to think about sustainability from an 80/20 perspective with practical applications for: product and service development; supply chains; materiality, indicators and quantitative analysis; waste, energy efficiency, water conservation and transport; employee engagement and sustainability strategy.
If you want to focus on what works, deliver better results, waste less time on "switch it off" stickers and ineffective "standard practice" and start making a real difference, then this book is for you
Автор: Leinaweaver, Jeff Название: Storytelling for sustainability ISBN: 1910174505 ISBN-13(EAN): 9781910174500 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Storytelling is an ancient practice and a priceless skill. For sustainability practitioners who want to be more strategic and have more influence in shaping a better world, it is a crucial skill to master.
In this short guide, veteran sustainability strategist and storyteller Jeff Leinaweaver shows you which ways of storytelling "transmit resonance" and lead to success and which lead to failure.
You will learn techniques for using storytelling to attract attention and get better results, whether you are communicating statistics and priorities, advocating for change, organizing stakeholders, or building an authentic brand and community.
Storytelling for Sustainability offers a comprehensive primer on storytelling and a range of insights and practical exercises, including: the failure of the sustainability story, discovering your passionate fact, your convenience story, reverse storyboarding, and what's my storyline?
Автор: Crocker Robert Название: Somebody Else`s Problem ISBN: 1783534915 ISBN-13(EAN): 9781783534913 Издательство: Taylor&Francis Рейтинг: Цена: 5051.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Somebody Else`s Problem calls for a radical change in how we design, make and use the products and services we need. Crocker challenges us to look at the systems we take for granted in daily life, and their cumulative role in our environmental crisis.
Автор: Cohen Название: Sustainability for SMEs ISBN: 1910174009 ISBN-13(EAN): 9781910174005 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Sustainability for SMEs offers a comprehensive introduction to the key business cases and techniques for putting sustainability at the heart of your business strategy.
Small businesses make a significant collective impact on the environment and society - but only a tiny percentage of SMEs complete a sustainability report. Sustainability Reporting for SMEs will enable any SME to get up to speed on sustainability reporting and plot a course of action for their business. Elaine Cohen distils the latest and best thinking on sustainability reporting for SMEs, and offers a process for reporting that will deliver significant business advantage, both in terms of more effective internal processes and in terms of reputation, customer loyalty and business-building.
In many SMEs sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics that will help that person get the buy-in they need to move sustainability forward in their business. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
The major environmental impact of most businesses derives from energy usage. There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business, Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
Автор: Henninger, Claudia Alevizou, Panayiota Goworek, Helen Ryding, Daniella Название: Sustainability in fashion ISBN: 3319512528 ISBN-13(EAN): 9783319512525 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.
Описание: This book offers practical advice for building organizations with social responsibility and sustainability organically built in - based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.
Автор: Antonio Leal-Millan; Marta Peris-Ortiz; Antonio L. Название: Sustainability in Innovation and Entrepreneurship ISBN: 3319573179 ISBN-13(EAN): 9783319573175 Издательство: Springer Рейтинг: Цена: 18167.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field.In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media’s communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or “eco-innovation” designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.
Автор: Sheth, Jagdish Название: Genes, climate, and consumption culture ISBN: 1787434125 ISBN-13(EAN): 9781787434127 Издательство: Emerald Рейтинг: Цена: 8332.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing from decades of research, Genes,Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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