Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…, Leroy Robinson, Jr.

Автор: Matthias Knecht
Название: Diversification, Industry Dynamism, and Economic Performance
ISBN: 3658026766 ISBN-13(EAN): 9783658026769
Издательство: Springer
Рейтинг:
Цена: 6986.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Matthias Knecht introduces a new perspective on corporate diversification that extends the academic discussion and reveals substantial new insights with regards to one of the most pressing questions in strategic management: what makes a diversification strategy successful?

Автор: Steffen Jorgensen; Georges Zaccour
Название: Dynamic Competitive Analysis in Marketing
ISBN: 3540616136 ISBN-13(EAN): 9783540616139
Издательство: Springer
Рейтинг:
Цена: 15372.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
Рейтинг:
Цена: 7437.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Colin L. Campbell
Название: Marketing in Transition: Scarcity, Globalism, & Sustainability
ISBN: 3319369563 ISBN-13(EAN): 9783319369563
Издательство: Springer
Рейтинг:
Цена: 18167.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.