Marketing in Transition: Scarcity, Globalism, & Sustainability, Colin L. Campbell
Автор: Christiansen, Yildiz & Yildiz Название: Handbook Of Research On Effective Marketing In Contemporary Globalism ISBN: 1466662204 ISBN-13(EAN): 9781466662209 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 47401.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication’s importance to scholar-practitioners, business executives, and undergraduate/graduate students.
Автор: Belz, F-M., Peattie, K. Название: Sustainability Marketing - A Global Perspective, 2nd Edition ISBN: 1119966191 ISBN-13(EAN): 9781119966197 Издательство: Wiley Рейтинг: Цена: 7437.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.
Автор: Lee, Kiefer; Carter, Steve Название: Global Marketing Management ISBN: 0199609705 ISBN-13(EAN): 9780199609703 Издательство: Oxford Academ Рейтинг: Цена: 12829.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide.
Автор: Leonidas C. Leonidou; Constantine S. Katsikeas; Sa Название: Advances in Global Marketing ISBN: 3319613847 ISBN-13(EAN): 9783319613840 Издательство: Springer Рейтинг: Цена: 30745.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
International marketing research: A state-of-the-art review and the way forward.- Lean start-up' practices: Initial internationalization and evolving business models.- Reverse internationalization: A review and suggestions for future research.- The roles of INVs and their agents in the organization of marketing tasks.- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization.- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms.- Strengthening innovation for greater exporting: A strategic path for developing country firms.- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective.- Comparative Thick Descripti
on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.
Описание: Examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). This book is useful for students taking a modular or one semester course in international marketing. The author includes examples that describe the experiences of both SMEs and MNCs.
Автор: C. Wankel Название: Innovative Approaches to Global Sustainability ISBN: 1349374806 ISBN-13(EAN): 9781349374809 Издательство: Springer Рейтинг: Цена: 4191.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important.
Автор: Prevel Katsanis Название: Global Issues in Pharmaceutical Marketing ISBN: 0415895316 ISBN-13(EAN): 9780415895316 Издательство: Taylor&Francis Рейтинг: Цена: 26796.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a research-based and practical perspective on the issues which face the pharmaceutical marketing industry. With a balanced, analytical view and a global perspective, it offers a thorough treatment on how to tackle critical issues.
Автор: Alon Ilan Название: Global Marketing ISBN: 1138807885 ISBN-13(EAN): 9781138807884 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Поставка под заказ.
Описание: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.
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