Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.
Автор: McCarty Tom Название: Six Sigma for Sustainability ISBN: 0071752447 ISBN-13(EAN): 9780071752442 Издательство: McGraw-Hill Рейтинг: Цена: 11152.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Two Six Sigma Master Black Belts show companies how to design, develop, and implement a sustainability strategy using well-established Six Sigma methodologies.
Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A Название: Database marketing ISBN: 1441903321 ISBN-13(EAN): 9781441903327 Издательство: Springer Рейтинг: Цена: 11878.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."
Описание: With the advent of `cloud computing` and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
Автор: Achilles Manuela Название: Environmental Sustainability in Transatlantic Perspective ISBN: 1137334479 ISBN-13(EAN): 9781137334473 Издательство: Springer Рейтинг: Цена: 16979.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Experts from business, academia, governmental agencies and non-profit think tanks to form a transnational and multi-disciplinary perspectives on the combined challenges of environmental sustainability and energy security in the United States and Germany.
Автор: Isenhour Название: Sustainability in the Global City ISBN: 1107076285 ISBN-13(EAN): 9781107076280 Издательство: Cambridge Academ Рейтинг: Цена: 15523.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urban sustainability has become integral to urban planning and policy making globally, but we know little about its practical consequences for everyday life, cultural change, and social justice. The contributors to this unique volume look beyond sustainability`s promises and propaganda to explore its diverse human meanings and practices.
Автор: Isenhour Название: Sustainability in the Global City ISBN: 1107431727 ISBN-13(EAN): 9781107431720 Издательство: Cambridge Academ Рейтинг: Цена: 6970.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Urban sustainability has become integral to urban planning and policy making globally, but we know little about its practical consequences for everyday life, cultural change, and social justice. The contributors to this unique volume look beyond sustainability`s promises and propaganda to explore its diverse human meanings and practices.
Описание: The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web- based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they're eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo- sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
Описание: How the tools of information technology can support environmental sustainability by tackling problems that span broad scales of time, space, and complexity.
Описание: As the curricula of higher education institutions around the world are infused with the concept of sustainability, this major contribution to the debate on good practice details a range of assessment tools for evaluating how `green` these institutions really are.
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