Sustainability marketing, Belz, Frank-martin (technical University Of Munich, Germany) Peattie, Ken (cardiff University, Uk) Onel, Naz (stockton University, Nj)
Старое издание
Автор: Belz, F-M., Peattie, K. Название: Sustainability Marketing - A Global Perspective, 2nd Edition ISBN: 1119966191 ISBN-13(EAN): 9781119966197 Издательство: Wiley Цена: 7437.00 р. Наличие на складе: Поставка под заказ. Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.
Автор: Epstein Marc J Название: Making Sustainability Work ISBN: 1907643931 ISBN-13(EAN): 9781907643934 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The ultimate "how-to-do-it" guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually making sustainability work for organizations. An updated edition of a landmark book at a time when a growing number of corporate leaders are asking for urgent help in "getting this done".
Автор: Kross Katie Название: Profession and Purpose ISBN: 1783530731 ISBN-13(EAN): 9781783530731 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the resource guide presents ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. With new sections, references, and profiles, it directs you to the best resources and helps you to fine-tune your sustainability job search strategy.
Автор: Berchicci Название: Innovating for Sustainability ISBN: 041554145X ISBN-13(EAN): 9780415541459 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book promotes our understanding of the implications of environmental issues in new product development. Through an empirical study in the human-powered vehicle sector, Luca Berchicci examines how and to what extent the environmental ambition of product developers and managers influences the way new products and services are developed.
Автор: Vives Gabriel Jordi Название: Case Studies in Sustainability Management ISBN: 1783530480 ISBN-13(EAN): 9781783530489 Издательство: Taylor&Francis Рейтинг: Цена: 6430.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This third volume of case studies on sustainability management provides a current view of the challenges companies face in targeting sustainability issues, and the ways in which they have overcome common barriers. Featured case studies include Walmart, PepsiCo and Chipotle.
Автор: Richardson Neil Название: Customer-Centric Marketing ISBN: 074947209X ISBN-13(EAN): 9780749472092 Издательство: Неизвестно Рейтинг: Цена: 7619.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing.
Автор: Hitchcock Darcy Название: Business Guide to Sustainability ISBN: 1138786195 ISBN-13(EAN): 9781138786196 Издательство: Taylor&Francis Рейтинг: Цена: 10411.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is a practical guide to implementing a comprehensive sustainability strategy in any organization. Organized by functional areas of a corporation, the book includes an assessment tool to help organizations meet their sustainability goals.
Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.
Автор: Schein Steven Название: New Psychology for Sustainability Leadership ISBN: 1783531959 ISBN-13(EAN): 9781783531950 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on interviews with 75 leaders from multinational corporations and NGOs, Schein explores the psychological motivations of sustainability leaders. Applying theories from developmental psychology, Schein demonstrates how the complexity of sustainability is driving new approaches to leadership.
Описание: Businesses are now expected to report not just on profit but on their impact on society, the broader economy and the environment. This book explains how to improve operational efficiency, financial reporting quality and compliance with all applicable laws, rules, regulations and standards.
Автор: Angel Miguel Название: Sustainability in Hospitality ISBN: 1783531991 ISBN-13(EAN): 9781783531998 Издательство: Taylor&Francis Рейтинг: Цена: 8726.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book represents the most complete collection yet on how the hospitality industry is addressing sustainability and ethical issues. Presents global viewpoints on embedding sustainability into the hospitality industry, and the impact this could have on transforming the sector into an advocate for more sustainable, eco-conscious tourism.
Автор: Adams Carol Название: Understanding Integrated Reporting ISBN: 1909293849 ISBN-13(EAN): 9781909293847 Издательство: Taylor&Francis Рейтинг: Цена: 5205.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Integrated Reporting is the big new development in corporate reporting that everyone is talking about. Why? Quite simply, Integrated Reporting marks a paradigm shift in the way companies and other organizations think about business models and the creation of value. Integrated Reporting promotes long term thinking about value-creation and stewardship across a broad base of interdependent capitals - financial, manufactured, human, intellectual, natural, and social and relationship.
With updated references and case studies to take account of the latest developments in Integrated Reporting, this book provides a practical and expert distillation of for IR professionals.
Internationally renowned sustainability reporting expert and accountant Dr Carol Adams explains in simple terms what is and how to do it; how it links with other reporting frameworks and what it means in terms of thinking and processes. You'll also get a clear business case for IR and insights and best practice examples from leading integrated reporters. Integrated Reporting is not just for companies.
This book demonstrates how integrated thinking and IR can benefit many other organizations whose success and influence depends on relationships and partnerships.
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