Описание: Some Wear Leather, Some Wear Lace focuses on the music, the individual and the creativity of a worldwide community, a subject not often covered by academic books. Whether you were part of the scene or are just fascinated by different modes of expression, this book will transport you to another time and place.
Автор: Stein, Andi Название: Why we love disney ISBN: 1433108984 ISBN-13(EAN): 9781433108983 Издательство: Peter Lang Рейтинг: Цена: 20315.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. This book examines the influence of the Walt Disney Company and the reasons for Disney`s universal appeal.
Автор: Stein, Andi Название: Attracting attention ISBN: 1433124149 ISBN-13(EAN): 9781433124143 Издательство: Peter Lang Рейтинг: Цена: 7121.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year. Regardless of type, they all share one common denominator – they are intended to provide visitors with memorable experiences. This book offers information about how to promote and market tourism attractions for maximum results. It looks at different approaches, strategies, tools, and techniques marketers can use when promoting their organizations to the public. Topics include advertising and marketing; media relations; social media marketing; sales promotion and merchandising; special events; guest relations and customer service; employee relations; crisis communications; and social responsibility and sustainability. In addition, it includes a variety of examples from attractions that have implemented successful promotion and marketing activities. Whether in the form of a news story, television commercial, brochure, website, Facebook posting, or special event, promotion and marketing have the potential to show customers the possibilities that await them. This book addresses the many different ways to reach this potential. It explains how to make the most of promotion and marketing to bring people into an attraction and keep them coming back for more. Attracting Attention offers valuable information for practitioners and for students enrolled in tourism, hospitality management, marketing, and communications programs. It is a handy resource for those working for attractions and tourism-related organizations.
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