Pre-Suasion: A Revolutionary Way to Influence and Persuade, Cialdini Robert

Автор: Cialdini, Robert
Название: Pre-suasion
ISBN: 1847941435 ISBN-13(EAN): 9781847941435
Издательство: Random House - Penguin
Рейтинг:
Цена: 1715.00 р.
Наличие на складе: Поставка под заказ.

Описание: Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn`t just what we say or how we say it that counts, but also what goes on in the moments before we speak.

Автор: Sutton, Robert I
Название: The Asshole Survival Guide
ISBN: 0241299004 ISBN-13(EAN): 9780241299005
Издательство: Random House - Penguin
Рейтинг:
Цена: 1451.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: From the international bestselling expert on dealing with assholes'With cutting-edge research and real-life examples that are thought-provoking and often hilarious, this is an indispensable resource'Gretchen Rubin, author of The Happiness Project'At last someone has provided clear steps for rejecting, dejecting, deflecting, and deflating the jerks who blight our lives. Better still, that someone is the great Bob Sutton, which ensures that the information is useful, evidence-based, and fun to read'Robert Cialdini, author of Influence and Pre-Suasion'If only Bob Sutton's book had been available to help me deal with the full complement of 1st-class assholes I've encountered in my 50-year professional life. No names shall be mentioned'Tom Peters, co-author of In Search of ExcellenceBeing around assholes, whether at work or elsewhere, can damage performance and affect wellbeing: having one asshole in a team has been shown to reduce performance by 30 to 40%, and research shows that rudeness spreads like a common cold.

In The Asshole Survival Guide, Stanford professor Robert Sutton offers practical advice on identifying and tackling any kind of asshole - based on research into groups from uncivil civil servants to French bus drivers, and 8,000 emails that he has received on asshole behaviour. With expertise and humour, he provides a cogent and methodical game-plan to fight back. First, he sets out the asshole audit, to find out what kind of asshole needs dealing with, and asshole detection strategies.

Then he reveals field-tested, sometimes surprising techniques, from asshole avoidance and asshole taxes, to mind-tricks and the art of love bombing. Finally, he explains the dangers of asshole blindness - when the problem might be yours truly. Readers will learn how to handle assholes - in the workplace and beyond - once and for all!

Автор: Martin Steve J., Goldstein Noah, Cialdini Robert
Название: The Small Big: How the Smallest Changes Make the Biggest Difference
ISBN: 1455584258 ISBN-13(EAN): 9781455584253
Издательство: Hachette Book Group
Цена: 2822.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In the small Big three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences.
In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented.
Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Автор: Goldstein Noah J., Martin Steve J., Cialdini Rober
Название: Yes!: 50 Scientifically Proven Ways to Be Persuasive 5 CD
ISBN: 0743583264 ISBN-13(EAN): 9780743583268
Издательство: Simon & Schuster
Цена: 3447.00 р.
Наличие на складе: Нет в наличии.

Описание: Small changes can make a big difference in your powers of persuasion
What one word can you start using today to increase your persuasiveness by more than fifty percent?
Which item of stationery can dramatically increase people's responses to your requests?
How can you win over your rivals by inconveniencing them?
Why does knowing that so many dentists are named Dennis improve your persuasive prowess?
Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, "Yes " reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.
Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, "Yes " presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually "increase" the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many "fewer" flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?
Often counterintuitive, the findings presented in "Yes " will steer you away from common pitfalls while empowering you with little known but proven wisdom.
Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, "Yes " shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.