Автор: Barnes, Susan B. Название: Introduction to visual communication ISBN: 1433142031 ISBN-13(EAN): 9781433142031 Издательство: Peter Lang Рейтинг: Цена: 9364.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.
This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
Автор: Barnes, Susan B. Название: Social networks ISBN: 1433121743 ISBN-13(EAN): 9781433121746 Издательство: Peter Lang Рейтинг: Цена: 6039.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a focus on social networking sites such as Facebook, MySpace, Second Life, and YouTube, this book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in society. Special features including terms, examples, CMC theory, and suggestions for student exercises.
Автор: Barnes, Susan B. Название: Branding as Communication ISBN: 1433128039 ISBN-13(EAN): 9781433128035 Издательство: Peter Lang Рейтинг: Цена: 11400.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
Описание: Spiritual awareness is happening all around us. We are living at a spiritual turning point. As individuals, we are learning how to tune into the spiritual voices of our loved ones and guides. The media has a fixation with mediums, death, and altered consciousness. Throughout these changes, physical mediumship is now becoming more prevalent in contemporary culture. In Unfolding Physical Mediumship, author Susan B. Barnes offers a basic understanding of physical mediumship, its phenomena, and its practices. She provides an overview of the subject with some practical guidelines on how you can experience physical mediumship yourself, also exploring the philosophy, religion, and science of Spiritualism, which is essential for developing physical mediumship with a spiritual connection. Unfolding Physical Mediumship can help you understand the philosophy, religion, and science behind physical mediumship as well as show you how both mediumship and Spiritualism can play a central role in your daily life.
Автор: Barnes, Susan B. Название: Branding as communication ISBN: 1433128047 ISBN-13(EAN): 9781433128042 Издательство: Peter Lang Рейтинг: Цена: 21232.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears. By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues. Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
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