Автор: Levinson, Jay, Conrad Название: Guerrilla marketing ISBN: 1933596139 ISBN-13(EAN): 9781933596136 Издательство: Неизвестно Рейтинг: Цена: 1931.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Among other things, Levinson shows readers how to make their Internet businesses insanely profitable on a tiny marketing budget and use stealth tactics to snatch business away from competitors.
Описание: Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Put another way, applying what you are about to learn can help make your business grow very quickly for low or even zero-cost and real-life case studies (including the author's own experience of going from zero to 4 million customers in 30 days) will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Описание: Create a Better World Through the Power of Profit!
Автор: Serazio Michael Название: Your Ad Here: The Cool Sell of Guerrilla Marketing ISBN: 0814745474 ISBN-13(EAN): 9780814745472 Издательство: Wiley EDC Рейтинг: Цена: 10811.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
START BUILDING YOUR MILLION-DOLLAR COACHING BUSINESS TODAY The coaching profession has experienced phenomenal growth over the past decade, and has become an accepted way for people and organizations to improve performance. In response to this demand, professionals from around the world are getting into coaching. Unfortunately, despite the growth of the coaching field, many coaches struggle to attract clients and charge what they are worth. It doesn't have to be this way "Guerrilla Marketing for Coaches" provides a practical, step-by-step guide for coaches who want to fill their practice with desirable clients, and build a firm that generates wealth. Follow the six steps in this book--along with the many success stories from top coaches in the field--and you are on your way to having a million-dollar firm. You discover: * The top ways to attract clients and fill your practice--without spending much, if any, money. * The proven conversations to close deals and get hired. * How to build a firm that generates wealth for you, and make money even if you are not working directly with clients. Join Guerrilla Marketing founder Jay Conrad Levinson and acclaimed coach trainer Andrew Neitlich as they guide you to true success in this booming profession.
Описание: How to get started with Guerrilla Marketing. This title enables readers to adopt the mindset of a guerrilla marketer in order to achieve better business results, at less cost, faster. It reveals dozens of low-cost strategies for getting new customers using time, energy and imagination.
Описание: Ready! Aim! Hired! "This is an immensely helpful book, with the ancient wisdom of recruiters, - and the up-to-date - insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to learn the tips and tricks of these two seasoned veterans. I learned a lot myself." - Richard N. Bolles, author, "What Color Is Your Parachute?". "I have been an apprentice, a company president, and a CEO. No other single source provides a more contemporary and embracing job search bible. This book offers literally hundreds of little known insider tips, strategies, out-of-the-box success stories, hands-on exercises, and pearls of wisdom. Many readers will hear the words, 'You're Hired' due to David Perry and "Guerrilla Marketing for Job Hunters."" Kelly Perdew, Executive Vice President, Trump Ice winner of The Apprentice 2. ""Guerrilla Marketing for Job Hunters" is an absolutely 'right on' book for today's job market. It not only has great job search tips but it takes you into the electronic job search system better than anything I've seen written to date." - William J. Morin, Chairman and CEO, WJM Associates, Inc. former CEO of DBM. Using a typically unconventional Guerrilla approach,thors Levinson and Perry cover all the basics of a winning campaign. This book covers: using the Internet for everything from research and job searches to your own Web site, blogs, and podcasting; performing an extreme resume makeover and creating a higher-powered value-based resume; harnessing the full power of Google, LinkedIn, and ZoomInfo to uncover opportunities in the "hidden job market" ahead of your competition (or other job hunters); and, branding yourself and selling your strengths in resumes, letters, e-mail, and interviews; "Guerrilla Marketing for Job Hunters" includes real-life war stories from successful job hunters and expert tips and tactics from over 100 prominent headhunters.
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