Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers, Levinson Jay, Levinson Jeannie

Автор: Jesko Perrey, Thomas Bauer, Dennis Spillecke, Tjark Freundt, Jonathan Gordon
Название: Marketing Performance: How marketers drive profitable growth
ISBN: 1119278333 ISBN-13(EAN): 9781119278337
Издательство: Wiley
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Цена: 3958.00 р.
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Описание: Drive marketing ROI with an investor`s mindset and a proven toolkit Top marketers today don`t shy away from financial accountability.

Автор: Spitale Tom, Abbazia Mary
Название: The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
ISBN: 1118797418 ISBN-13(EAN): 9781118797419
Издательство: Wiley
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Цена: 3008.00 р.
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Описание: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles.

Название: Reconnecting Marketing to Markets
ISBN: 0199578079 ISBN-13(EAN): 9780199578078
Издательство: Oxford Academ
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Цена: 8870.00 р.
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Описание: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Автор: Piercy
Название: Export Strategy: Markets and Competition (RLE Marketing)
ISBN: 1138790192 ISBN-13(EAN): 9781138790193
Издательство: Taylor&Francis
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Цена: 19906.00 р.
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Описание: This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company?s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Автор: Artun Omer, Levin Dominique
Название: Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data
ISBN: 1119037360 ISBN-13(EAN): 9781119037361
Издательство: Wiley
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Цена: 3483.00 р.
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Описание: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately.

Автор: Berghoff
Название: The Rise of Marketing and Market Research
ISBN: 0230341063 ISBN-13(EAN): 9780230341067
Издательство: Springer
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Цена: 13974.00 р.
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Описание: This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.