Gender and Political Marketing in the United States and the 2016 Presidential Election, Sanghvi
Автор: Jamie Gillies Название: Political Marketing in the 2016 U.S. Presidential Election ISBN: 3319593447 ISBN-13(EAN): 9783319593449 Издательство: Springer Рейтинг: Цена: 7685.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.
Автор: Lees-Marshment Jennifer, Conley Brian, Cosgrove Ke Название: Political Marketing in the United States ISBN: 0415632862 ISBN-13(EAN): 9780415632867 Издательство: Taylor&Francis Рейтинг: Цена: 7654.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.
The main themes and objectives of the book are to cover:
New and emerging trends in political marketing practice
Analysis of a broad range of political marketing aspects
Empirical examples as well as useful theoretical frameworks
Discussion of state/local level as well as presidential politics
This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Описание: Conventional wisdom argues that welfare state builders in the US and Sweden in the 1930s took their cues from labour and labour movements. This work makes the argument that social reformers took capitalist interests and preferences into account.
Описание: This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacinda Ardern elected Labour leader just 8 weeks before the election to become Prime Minister.
Автор: Rachel Bitecofer Название: The Unprecedented 2016 Presidential Election ISBN: 3319619756 ISBN-13(EAN): 9783319619750 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal?
Of the many ideas that inspired and shaped the American Founding Fathers' thought, individualism and a commitment to individual rights were primary among them. The American emphasis on the individual in politics and society and the protection he receives in the US Constitution established the United States as an ideological trailblazer in this regard. However the individualism that inspired the Founders, has transformed over time to reflect the changing economic and social landscape in the United States.
Individualism in the United States provides a comprehensive introduction to the idea of individualism in American political development, and a well-grounded argument about the social and political implications of our current understanding of this alleged ideal.
Of the many ideas that inspired and shaped the American Founding Fathers' thought, individualism and a commitment to individual rights were primary among them. The American emphasis on the individual in politics and society and the protection he receives in the US Constitution established the United States as an ideological trailblazer in this regard. However the individualism that inspired the Founders, has transformed over time to reflect the changing economic and social landscape in the United States.
Individualism in the United States provides a comprehensive introduction to the idea of individualism in American political development, and a well-grounded argument about the social and political implications of our current understanding of this alleged ideal.
Описание: The authors examine how the human brain reacts to expressions of political ideology regarding terrorism. By comparing a variety of case studies, they demonstrate how similar acts accompanied by starkly different political language can create cognitive dissonance in the minds of the electorate and influence policy choices.
Автор: Chafe William H. Название: Hillary and Bill: The Clintons and the Politics of the Personal ISBN: 0822362309 ISBN-13(EAN): 9780822362302 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3129.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
In Hillary and Bill, William H. Chafe boldly argues that the trajectory of the Clintons' political lives can be understood only through the prism of their personal relationship. Inseparable from the day they first met, their personal dynamic has determined their political fates. Hillary was instrumental in Bill's triumphs as Arkansas's governor, and she saved his presidential candidacy in 1992 during the Gennifer Flowers sex scandal. He responded by delegating to her powers that no other First Lady had ever exercised. Chafe's penetrating insights—into subjects such as health care, Kenneth Starr, welfare reform, and the Lewinsky scandal—add texture and depth to our understanding of the Clintons' experience together. Hillary and Bill is the definitive account of the Clintons’ relationship and its far-reaching impact on American political life.
In this new edition, Chafe explores how Hillary adopted a new persona as a U.S. senator, returning to the consensus-oriented reformer she had been before she met Bill. Listening to her constituents and building bridges to Republicans in Congress, she left behind the us-against-them political personality of her White House years. She kept this persona as secretary of state, establishing personal ties with foreign leaders and reaching out to average citizens in the countries she visited. Still, she retained her obsession with her personal privacy and permitted the Clinton Foundation to create potential conflicts of interest with her government responsibilities. The key question, as she approached the 2016 presidential race, was which Hillary would be the presidential candidate—the person who reaches out to others and seeks collaborators or the Hillary who demonizes the opposition and fiercely protects her privacy and self-image.
Автор: Scher Название: Political Campaigns in the United States ISBN: 1138181862 ISBN-13(EAN): 9781138181861 Издательство: Taylor&Francis Рейтинг: Цена: 8114.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
A Choice Highly Recommended Title--January 2017
This book is an interpretive analysis of political campaigns in America: instead of focusing on how campaigns are designed and run, it investigates the role campaigns play in our American politics, and the close symbiosis between campaigns and those politics. The text examines how campaigns are an important manifestation of how we "do" politics in this country.
Hallmarks of this text include:
showing how campaigns can undermine our democracy and asking how democratic they--and by extension, our politics--really are;
demonstrating that the ability of the media to accurately, fairly, and deeply report on campaigns has been severely compromised, both because of the growing "distance" between campaigns and media outlets and because of the structure of "Big Media" corporate ownership and its tight relationship to "Big Money." It asks important questions about the media including:
How do the media, reporters in particular, cover campaigns? What pressures and forces shape what and how they present campaigns?
What is the impact of the ever-increasing chasm separating campaigns and the media?
How does the close tie between corporate mainstream media and Super PAC money affect campaign coverage?
How does the ability of campaigns and media to segment voters into ever-smaller slices influence how campaigns are covered?
tracking the continuing growth of unregulated, private, unaccountable "dark money" in campaigns as a threat to our democratic elections and politics. Democracy rests fundamentally on transparency and accountability - sunlight - and our campaign laws and norms now allow and encourage exactly the opposite, largely because of decisions by the United States Supreme Court.
Описание: This book looks at networks of individual donors during early stages of presidential primary electons to determine party unity. It directly challenges the commonly-held perception that a "divisive" primary is a problem for the political party in the general election.
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