Political Marketing and Management in the 2017 New Zealand Election, Lees-Marshment

Автор: Benoit William L.
Название: Political Election Debates: Informing Voters about Policy and Character
ISBN: 1498515614 ISBN-13(EAN): 9781498515610
Издательство: Bloomsbury
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Цена: 6237.00 р.
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Описание: Political Election Debates presents theory and research on political leaders debates. Election debates in the United States and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.

Автор: Jamie Gillies
Название: Political Marketing in the 2016 U.S. Presidential Election
ISBN: 3319593447 ISBN-13(EAN): 9783319593449
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history.

Автор: Lees Marshment Jennifer
Название: Political Marketing Game
ISBN: 1137516429 ISBN-13(EAN): 9781137516428
Издательство: Springer
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Цена: 7685.00 р.
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Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Автор: Maarek
Название: Campaign Communication and Political Marketing
ISBN: 1444332341 ISBN-13(EAN): 9781444332346
Издательство: Wiley
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Цена: 13456.00 р.
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Описание: Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.

Автор: Sanghvi
Название: Gender and Political Marketing in the United States and the 2016 Presidential Election
ISBN: 1137601701 ISBN-13(EAN): 9781137601704
Издательство: Springer
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Цена: 7685.00 р.
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Описание: This book focuses on the unique challenges women in politics face in the United States based on their gender. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns.

Автор: Schnee Christian
Название: Political Reputation Management
ISBN: 1138796565 ISBN-13(EAN): 9781138796560
Издательство: Taylor&Francis
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Цена: 22968.00 р.
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Описание: It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Basd on interviews with leading communicators and journalists, this book draws a unique picture of how political reputations are managed and perceived.

Автор: Shaun Bowler; David M. Farrell
Название: Electoral Strategies and Political Marketing
ISBN: 0333558944 ISBN-13(EAN): 9780333558942
Издательство: Springer
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Цена: 21661.00 р.
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Описание: This cross-national study of campaigning examines recent elections in nine countries across three continents. The case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the various parties.

Автор: Lees-Marshment
Название: The Political Marketing Game
ISBN: 0230537774 ISBN-13(EAN): 9780230537774
Издательство: Springer
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Цена: 12577.00 р.
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Описание: The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Автор: Benoit William L.
Название: Political Election Debates
ISBN: 0739184105 ISBN-13(EAN): 9780739184103
Издательство: Неизвестно
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Цена: 27588.00 р.
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Описание: Political Election Debates presents theory and research on political leaders debates. Election debates in the United States and around the world (e.g., Germany, Israel, UK, South Korea, Taiwan, France) are explored. News coverage of debates is also examined.