Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Автор: Osland Joyce S Название: Advances in Global Leadership ISBN: 1787146995 ISBN-13(EAN): 9781787146990 Издательство: Emerald Рейтинг: Цена: 18496.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume contains both innovative foundational research on global leadership processes and new models to advance theoretical work. The `Practitioner`s Corner` section of the volume contains lessons from three experts withdecades of experience in developing global leaders from both business and non-profits.
Автор: Schulenkorf Nico Название: Global Sport-for-Development ISBN: 1137289627 ISBN-13(EAN): 9781137289629 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a critical approach to sport-for-development, acknowledging the potential of this growing field but emphasising challenges, problems and limitations - particularly if programs are not adequately planned, delivered or monitored.
Автор: Desbordes Michel, Richelieu Andre Название: Global Sport Marketing: Contemporary Issues and Practice ISBN: 1138795828 ISBN-13(EAN): 9781138795822 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.
The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
Описание: Leaders is an innovative and informative business book thats certain to educate as it entertains with captivating bios of outstanding business leaders. Author Leanne Bucaro adds another dimension to what might otherwise have been a standard collection of biographies on successful entrepreneurs. Her book is much, much more than that. Leaders goes beyond business profiles to focus on those business leaders that can play key roles in helping other companies succeed perhaps your own company.
Автор: Mills Richard Название: Politics of Football in Yugoslavia ISBN: 1784539139 ISBN-13(EAN): 9781784539139 Издательство: Bloomsbury Academic Рейтинг: Цена: 19008.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A unique and insightful look at the complex history of socialist Yugoslavia through the lens of football.
Описание: If you love sports and are fascinated by business dealings in this trillion-dollar global industry, then this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport business industry. Plentiful examples and stories, including insiders’ views of major sports deals, make this book a bible of information for those looking to begin or advance a career in the field or for anyone interested in the behind-the-scenes intricacies of sport business. Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry.Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area.Embrace technology and use the power of modern media to guide your organization toward its goals.Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices. Instructors who adopt the text will have access to an instructor’s guide that includes links to online video and audio clips that tie in directly to book topics, along with a “Breakthrough Moments” list of the 50 most significant events, chosen specifically to supplement the book’s content with societal context and historical depth. These additional tools feature questions and activities to spark classroom discussion and facilitate an enhanced learning experience for students. Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.
Описание: Winner of the Lord Aberdare Literary Prize for 2018 Even before Tito's Communist Party established control over the war-ravaged territories which became socialist Yugoslavia, his partisan forces were using football as a revolutionary tool. In 1944 a team representing the incipient state was dispatched to play matches around the liberated Mediterranean. This consummated a deep relationship between football and communism that endured until this complex multi-ethnic polity tore itself apart in the 1990s. Starting with an exploration of the game in the short-lived interwar Kingdom, this book traces that liaison for the first time. Based on extensive archival research and interviews, it ventures across the former Yugoslavia to illustrate the myriad ways football was harnessed by an array of political forces. Communists purposefully re-engineered Yugoslavia's most popular sport in the tumult of the 1940s, using it to integrate diverse territories and populations. Subsequently, the game advanced Tito's distinct brand of communism, with its Cold War-era policy of non-alignment and experimentation with self-management. Yet, even under tight control, football was racked by corruption, match-fixing and violence. Alternative political and national visions were expressed in the stadiums of both Yugoslavias, and clubs, players and supporters ultimately became perpetrators and victims in the countries' violent demise.In Richard Mills' hands, the former Yugoslavia's stadiums become vehicles to explore the relationship between sport and the state, society, nationalism, state-building, inter-ethnic tensions and war. The book is the first in-depth study of the Yugoslav game and offers a revealing new way to approach the complex history of Yugoslavia.
Автор: Jean Harvey, John Horne, Parissa Safai, Sebastien Название: Sport and Social Movements: From the Local to the Global ISBN: 1780934149 ISBN-13(EAN): 9781780934143 Издательство: Bloomsbury Academic Рейтинг: Цена: 13464.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From neighborhood coalitions organizing against the building of a sport facility for professional sports teams subsidized by public funds, to global campaigns for equity for women in sport, to worldwide bans of apartheid regimes, sites and levels of protest, resistance and activism have been present throughout the history of sport. Contentious forms of collective actions are now ever more present in various forms at the local, the national and the global levels. Sport and Social Movements: From the Local to the Global is the first book-length treatment of the way social movements have intersected and continue to intersect with sport. It traces the history of various social movements associated with labour, women, peace, the environment and rights (civil, racial, disability and sexual), and their relationship to sport and sports mega-events such as the Olympic Games. Based on research conducted by a multinational team of authors that draws on theories of social movements and new social movements, the book includes a valuable chronology of social movements, illustrations of key episodes in the development of the relationships between sport and different social movements and an agenda for future research and scholarship. Written in a clear and comprehensive style it is suitable for all levels of higher education, researchers and the general reader who want to know more about the role that sport has played in the development of social movements and campaigns for social justice.
Автор: Spaaij Ramon, Magee Jonathan, Jeanes Ruth Название: Sport and Social Exclusion in Global Society ISBN: 0415814901 ISBN-13(EAN): 9780415814904 Издательство: Taylor&Francis Рейтинг: Цена: 22202.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Social exclusion is one of the most pressing challenges in post-industrial societies, encompassing economic, social, cultural and political dimensions. This important new book critically examines the relationship between sport and social exclusion, from global and cross-cultural perspectives.
The book analyses sport and social exclusion by focusing on three key questions:
How does social exclusion affect participation in sport? How is social exclusion (re)produced, experienced, resisted, and managed in sport? How is sport used to combat social exclusion and promote social inclusion in other life domains? To answer these questions, the authors discuss and critically reflect on existing knowledge and in-depth case studies from Europe, Australasia, Africa and Latin America.
The book illuminates the relationship between sport and social exclusion in Global North and Global South contexts, addressing key issues in contemporary social science such as social inequality, worklessness, gender, disability, forced migration, homelessness and mental health. Sport and Social Exclusion in Global Society is important reading for all students, researchers and policy-makers with an interest in sport sociology, sport development, sport management, or the relationship between sport and wider society.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
