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Strategy for the Global Market, Kvint

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Цена: 5433р.
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Автор: Kvint   (Квинт)
Название:  Strategy for the Global Market   (Квинт: Стратегия для мирового рынка)
Издательство: Taylor&Francis
Классификация:
Международный бизнес
Деловая стратегия

ISBN: 1138892122
ISBN-13(EAN): 9781138892125
ISBN: 1-138892-2-2
ISBN-13(EAN): 978-1-138892-2-5
Обложка/Формат: Paperback
Страницы: 548
Вес: 1.052 кг.
Дата издания: 19.10.2015
Серия: Economics/Business/Finance
Язык: ENG
Иллюстрации: 2 line drawings, color; 87 line drawings, black and white; 63 tables, black and white; 2 illustrations, color; 87 illustrations, black and white
Размер: 25.15 x 17.78 x 2.79 cm
Читательская аудитория: Postgraduate, research & scholarly
Ключевые слова: Business strategy, BUSINESS & ECONOMICS / International / General,BUSINESS & ECONOMICS / Strategic Planning
Подзаголовок: Theory and practical applications
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание: In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph.? Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.
Дополнительное описание:




Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition

Автор: Grant Robert M
Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition
ISBN: 1119120845 ISBN-13(EAN): 9781119120841
Издательство: Wiley
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Цена: 5851 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.

Global strategy

Автор: Inkpen, Andrew Ramaswamy, Kannan
Название: Global strategy
ISBN: 0195167201 ISBN-13(EAN): 9780195167207
Издательство: Oxford Academ
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Цена: 3330 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.

Leading Culture Change in Global Organizations: Aligning Culture and Strategy

Автор: Denison
Название: Leading Culture Change in Global Organizations: Aligning Culture and Strategy
ISBN: 047090884X ISBN-13(EAN): 9780470908846
Издательство: Wiley
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Цена: 2820 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Filled with case studies from firms such as Henkel, TI Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co-authors) combine twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter use a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more.

Fundamentals of Global Strategy

Название: Fundamentals of Global Strategy
ISBN: 1606490729 ISBN-13(EAN): 9781606490723
Издательство: McGraw-Hill
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Цена: 2193 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent. This book deals with this topics.

Human Capital and Global Business Strategy

Автор: Thomas
Название: Human Capital and Global Business Strategy
ISBN: 1107613280 ISBN-13(EAN): 9781107613287
Издательство: Cambridge Academ
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Цена: 2913 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Human capital - the performance and the potential of people in an organisation - has become an increasingly urgent issue for business leaders. Dramatic demographic shifts, the globalisation of organisations, increasing business complexity, and generational differences are causing many organisations to place a more deliberate focus on human capital as a key element in strategic planning and execution. This book helps business leaders determine how to address human capital as part of their business strategy, to drive value and realise the potential of the organisation. Topics are presented clearly, allowing readers to quickly grasp and apply key concepts and ideas. The authors share both their academic research and practical experience from around the world, providing first-hand case studies and examples to help bring theoretical topics to life. With a strong practitioner focus, this book will provide business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.

Human Capital and Global Business Strategy

Автор: Thomas
Название: Human Capital and Global Business Strategy
ISBN: 1107033152 ISBN-13(EAN): 9781107033153
Издательство: Cambridge Academ
Рейтинг:
Цена: 7285 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Human capital - the performance and the potential of people in an organisation - has become an increasingly urgent issue for business leaders. Dramatic demographic shifts, the globalisation of organisations, increasing business complexity, and generational differences are causing many organisations to place a more deliberate focus on human capital as a key element in strategic planning and execution. This book helps business leaders determine how to address human capital as part of their business strategy, to drive value and realise the potential of the organisation. Topics are presented clearly, allowing readers to quickly grasp and apply key concepts and ideas. The authors share both their academic research and practical experience from around the world, providing first-hand case studies and examples to help bring theoretical topics to life. With a strong practitioner focus, this book will provide business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.

Strategy of Global Branding and Brand Equity

Автор: Lee Alvin
Название: Strategy of Global Branding and Brand Equity
ISBN: 0415749115 ISBN-13(EAN): 9780415749114
Издательство: Taylor&Francis
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Цена: 5224 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.

Global Strategy in the Connected Economy

Автор: Jain Vinod
Название: Global Strategy in the Connected Economy
ISBN: 1138844241 ISBN-13(EAN): 9781138844247
Издательство: Taylor&Francis
Рейтинг:
Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain (vinod.jain01@yahoo.com).

International Strategy of Emerging Market Firms

Автор: Panibratov
Название: International Strategy of Emerging Market Firms
ISBN: 1138903809 ISBN-13(EAN): 9781138903807
Издательство: Taylor&Francis
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Цена: 4388 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: Emerging economies are expected to be in the driver's  seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.

Frameworks for Market Strategy

Автор: Capon
Название: Frameworks for Market Strategy
ISBN: 1138889199 ISBN-13(EAN): 9781138889194
Издательство: Taylor&Francis
Рейтинг:
Цена: 8150 р.
Наличие на складе: Нет в наличии.

Описание: Frameworks for Market Strategy helps students understand how to develop and implement a market strategy and how to manage the marketing process. Marketing activity is the source of insight on the market, customers, and competitors and lies at the core of leading and managing a business. To understand how marketing fits into the broader challenge of managing a business, Capon and Go address marketing management both at the business and functional levels. The book moves beyond merely presenting established procedures, processes, and practices and includes new material based on cutting-edge research to ensure students develop strong critical thinking and problem-solving skills for success. In this European edition, Capon and Go have retained the strong framework of the book, but have updated the cases, examples, and discussions to increase the book’s relevance for students outside the USA. Key features include: • A strong strategic focus, teaching students how to analyze markets, customers, and competitors to plan, execute, and evaluate a winning market strategy • Practical examples from a range of contexts, allowing students to develop the skills necessary to work in for-profit, public, or non-profit firms • Emphasis on understanding the importance of working across organizational boundaries to align firm capabilities • Full chapters devoted to key topics, including brand management, digital marketing, marketing metrics, and ethical as well as social responsibilities • Focus on globalization with a chapter on regional and international marketing • Multiple choice, discussion, and essay questions at the end of each chapter Offering an online instructor’s manual and a host of useful pedagogy – including videos, learning outcomes, opening cases, key ideas, exercises, discussion questions, a glossary, and more – this book will provide a solid foundation in marketing management, both for those who will work in marketing departments, and those who will become senior executives.

CBI Series in Practical Strategy, Strategic Market Planning: A Blueprint for Success

Автор: Patrick McNamee
Название: CBI Series in Practical Strategy, Strategic Market Planning: A Blueprint for Success
ISBN: 0471499978 ISBN-13(EAN): 9780471499978
Издательство: Wiley
Цена: 3029 р.
Наличие на складе: Поставка под заказ.

Описание: Strategic Market Planning A Blueprint for Success Patrick McNamee University of Ulster, UK Why is it that there are some firms that are enduringly successful, showing year after year results that are superior to rivals? Why is it that such firms are not confined to certain industries or certain locations or are of a certain size? This book asserts that remarkably successful firms are not so because of luck or exceptional circumstances but rather such firms succeed for two reasons: the drive and strategic vision of their managers and they follow strategic rules which confer success The title of this book reflects its purpose: to persuade managers that enduringly successful firms are those that understand most clearly and then serve most effectively the markets they address. Consequently the book provides managers with a practical step-by-step blueprint which will enable them to develop and implement strategies which will make their firms enduringly successful. The book asserts that successful firms become so, not because of lucky industrial circumstances, but because of the drive and strategic vision of their managers. This is good news for managers as it means that being in a relatively poor industry is not a sentence to a dismal career: informed managerial effort can overcome such problems. Additionally an underlying philosophy of the book is that the most effective strategies for all firms are those which are developed and implemented by the managers themselves and not by outside advisers. Consequently the book provides a blueprint for any manager in any firm to develop and implement a strategic market plan. Strategic Market Planning reflects the experiences which the author has working closely with managers in many industries, ranging from banking to retailing to aircraft manufacturing, in varied European locations. Consequently the book is written in a register of clear language which should appeal to managers and students of business.

Transforming your go-to-market strategy; the three disciplines of channel management

Автор: Kasturi Rangan
Название: Transforming your go-to-market strategy; the three disciplines of channel management
ISBN: 1591397669 ISBN-13(EAN): 9781591397663
Издательство: McGraw-Hill
Рейтинг:
Цена: 3029 р.
Наличие на складе: Поставка под заказ.

Описание: Shows how any member of a distribution channel can learn how to shape an effective, evolving, and mutually beneficial channel strategy. This book outlines 3 disciplines to navigate the complex distribution environment successfully, map the industry channel, build and edit one`s own channel, and align and influence one`s channel value chain.


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