Strategy of Global Branding and Brand Equity, Lee Alvin
Автор: Inkpen, Andrew Ramaswamy, Kannan Название: Global strategy ISBN: 0195167201 ISBN-13(EAN): 9780195167207 Издательство: Oxford Academ Рейтинг: Цена: 5067.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Deals with the question of how firms can compete in a global environment. This book examines the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and more.
Описание: Featuring case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book combines research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 5622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107033152 ISBN-13(EAN): 9781107033153 Издательство: Cambridge Academ Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
Название: Fundamentals of Global Strategy ISBN: 1606490729 ISBN-13(EAN): 9781606490723 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 3188.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Автор: Daniel F. Spulber Название: Global Competitive Strategy ISBN: 0521880815 ISBN-13(EAN): 9780521880817 Издательство: Cambridge Academ Рейтинг: Цена: 8078.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Globalization has fundamentally changed the game of business. Managers and business students require new approaches to understand and cope with these far-reaching changes. Originally published in 2007, Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107613280 ISBN-13(EAN): 9781107613287 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
Описание: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book helps learn how to: create content that engages people - regardless of their country and culture; and identify key actions and strategies to apply to your projects.
Автор: Jain Vinod Название: Global Strategy in the Connected Economy ISBN: 1138844241 ISBN-13(EAN): 9781138844247 Издательство: Taylor&Francis Рейтинг: Цена: 9645.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on emerging economies and their interaction with developed nations.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 11023.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
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