Автор: Maureen McKelvey Название: Evolutionary Innovations: The Business of Biotechnology ISBN: 0198297246 ISBN-13(EAN): 9780198297246 Издательство: Oxford Academ Рейтинг: Цена: 7760.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This is a study of the commercial development and uses of genetic engineering from the 1970s onwards. Maureen McKelvey focuses on two firms-Genentech in the US, and Kabi in Sweden-and compares their initiatives, activities, and organization as they brought knowledge to the market in the form of insulin and the human growth hormone. Evolutionary Innovations was awarded the Schumpeter Society book prize in 1996. For this paperback edition the author haswritten a new introduction in which she reflects upon the most recent developments in biotechnology.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 5622.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Автор: Christiansen, Turkina & Williams Название: Cultural And Technological Influences On Global Business ISBN: 1466639660 ISBN-13(EAN): 9781466639669 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 26195.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Cultural and Technological Influences on Global Business</em> is a leading publication in its field that emphasises the importance of deeply exploring developing cultures and technologies and their effects on the business sector. This reference source is beneficial for professionals, researchers, and practitioners who wish to broaden their understanding the direct relationship between culture and technology in the international business realm.
Автор: Smith & Cockburn Название: Dynamic Leadership Models For Global Business ISBN: 1466628367 ISBN-13(EAN): 9781466628366 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25502.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As global business systems are becoming ever more complex and they continue to grow and expand, it is increasingly more difficult to stand out as an effective and efficient leader. <br><br><em>Dynamic Leadership Models for Global Business: Enhancing Digitally Connected Environments</em> describes various models on how to become an outstanding leader in today’s rapidly growing global business environments. This book seeks to provide positive instruction which illuminates a practical path to becoming a successful leader in such large and competitive markets. The approach is consistent with any existing leadership development program, or it may be undertaken as an individual initiative.
Описание: Starting a new business takes a lot of energy and organization. The failure rate is alarmingly high and the task can look herculean at the outset. This new textbook provides a simple guide to help plan a successful new business, taking entrepreneurs and students through the steps required to avoid pitfalls and get your business going.
Автор: Nelson, Brian Название: Law and ethics in global business ISBN: 041537779X ISBN-13(EAN): 9780415377799 Издательство: Taylor&Francis Рейтинг: Цена: 9492.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Clearly and authoratively written, this text provides a comprehensive and invaluable guide to integrating legal and ethical issues into global business decisions and corporations.
Описание: A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107033152 ISBN-13(EAN): 9781107033153 Издательство: Cambridge Academ Рейтинг: Цена: 15048.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
Описание: This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. "CSR in the Global Business World" is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.
Автор: Thomas Название: Human Capital and Global Business Strategy ISBN: 1107613280 ISBN-13(EAN): 9781107613287 Издательство: Cambridge Academ Рейтинг: Цена: 5544.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Human capital - the performance and the potential of people in an organization - has become an increasingly important issue. With a strong practitioner focus, this book provides business leaders and HR professionals with new insights into how to improve business performance through a unique, strategic approach to human capital.
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