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Advertising in Contemporary Consumer Culture, de Burgh-Woodman


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Цена: 18167.00р.
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Автор: de Burgh-Woodman
Название:  Advertising in Contemporary Consumer Culture
ISBN: 9783319779430
Издательство: Springer
Классификация:




ISBN-10: 3319779435
Обложка/Формат: Hardcover
Страницы: 273
Вес: 0.50 кг.
Дата издания: 2018
Язык: English
Издание: 1st ed. 2018
Иллюстрации: Viii, 211 p.
Размер: 210 x 148 x 18
Читательская аудитория: Postgraduate, research & scholarly
Основная тема: Marketing
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Германии
Описание:
This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.

Дополнительное описание: 1. Introduction.- 2. Postmodern Culture, Convergence and Advertising.- 3. Assemblage Thinking.- 4. Intensities and the Singular Assemblage: Becomings.- 5. Intensities and the Singular Assemblage: Time and Space.- 6. Extensions and the Advertising Suite.-



Our Broad Present: Time and Contemporary Culture

Автор: Gumbrecht Hans Ulrich
Название: Our Broad Present: Time and Contemporary Culture
ISBN: 0231163614 ISBN-13(EAN): 9780231163613
Издательство: Wiley
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Цена: 3485.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: An internationally acclaimed theorist examines the consequences of our changing relationship to time and space.

Advertising and Consumer Society

Автор: Nicholas Holm
Название: Advertising and Consumer Society
ISBN: 1137471743 ISBN-13(EAN): 9781137471741
Издательство: Springer
Рейтинг:
Цена: 5487.00 р.
Наличие на складе: Поставка под заказ.

Описание: An introduction to the critical study of advertising, exploring its role in our contemporary cultural landscape and its connections to larger economic, social and political forces. Written in an engaging and accessible style, the book provides students with the key concepts, methods and debates you need to analyse and understand advertising.

Other People`s Diasporas: Negotiating Race in Contemporary Irish and Irish-American Culture

Автор: Moynihan Sinead
Название: Other People`s Diasporas: Negotiating Race in Contemporary Irish and Irish-American Culture
ISBN: 0815633106 ISBN-13(EAN): 9780815633105
Издательство: Mare Nostrum (Eurospan)
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Цена: 5267.00 р.
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Описание:

With the economic rise of the "Celtic Tiger" in the 1990s, Irish culture was deeply impacted by a concurrent rise in immigration. A nation tending to see itself as a land of emigrants suddenly saw waves of newcomers. In this book, Moynihan takes as her central question a formulation by sociologist Steve Garner: "What happens when other people's diasporas converge on the homeland of diasporic people?" Approaching the question from a cultural rather than a sociological vantage point, Moynihan delves into fiction, drama, comedy, and cinema since 1998 to examine the various representations of and insights into race relations.

"Other People's Diasporas" draws upon the recent fiction of Joseph O'Connor, Roddy Doyle, and Emma Donoghue; films directed by Jim Sheridan and Eugene Brady; drama by Donal O'Kelly and Ronan Noone; and the comedy of Des Bishop to present a highly original and engaging exploration of contemporary Irish discourses on race.

Contemporary Consumer Culture Theory

Название: Contemporary Consumer Culture Theory
ISBN: 1138680567 ISBN-13(EAN): 9781138680562
Издательство: Taylor&Francis
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Цена: 24499.00 р.
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Описание: Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.


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