Contemporary Consumer Culture Theory, 

Автор: Sherry
Название: Explorations in Consumer Culture Theory
ISBN: 0415620406 ISBN-13(EAN): 9780415620406
Издательство: Taylor&Francis
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Цена: 7042.00 р.
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Описание: This book elaborates on the interdisciplinary field of consumer culture theory; recognizing the dynamics of accommodation and resistance that characterize the individual`s relationship with the market.

Автор: Spector
Название: Category killers - the retail revolution and its impact on consumer culture
ISBN: 1578519608 ISBN-13(EAN): 9781578519606
Издательство: McGraw-Hill
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Цена: 3430.00 р.
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Описание: Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.

Автор: Ng, Sharon; Lee, Angela Y.
Название: Handbook of Culture and Consumer Behavior
ISBN: 0199388520 ISBN-13(EAN): 9780199388523
Издательство: Oxford Academ
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Цена: 10771.00 р.
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Описание: In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field.

Автор: Tadajewski
Название: Critical Marketing - Issues in Contemporary Marketing
ISBN: 0470511982 ISBN-13(EAN): 9780470511985
Издательство: Wiley
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Цена: 8077.00 р.
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Описание: Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g.

Автор: Leka
Название: Contemporary Occupational Health Psychology - Global Perspectives on Research and Practice Volume 3
ISBN: 1118713907 ISBN-13(EAN): 9781118713907
Издательство: Wiley
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Цена: 10288.00 р.
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Описание: The third volume in an acclaimed biennial series showcasing the latest global thinking, research, and practice in the rapidly-evolving field of occupational health psychology.

Автор: Arthur Asa Berger
Название: Marketing and American Consumer Culture
ISBN: 3319473271 ISBN-13(EAN): 9783319473277
Издательство: Springer
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Цена: 6567.00 р.
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Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.