Автор: Chernyshova Название: Soviet Consumer Culture in the Brezhnev Era ISBN: 0415687543 ISBN-13(EAN): 9780415687546 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Автор: Otnes Cele C., Maclaran Pauline Название: Royal Fever: The British Monarchy in Consumer Culture ISBN: 0520273664 ISBN-13(EAN): 9780520273665 Издательство: Wiley Рейтинг: Цена: 3960.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores how and why consumers around the world leverage a wide range of products, services, and experiences to satisfy their fascination with the British Royal Family brand. This book focuses on the important role the Royal Family continues to play in many people`s lives and its ongoing contribution as a pillar of iconic British culture.
Описание: Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Myres Название: Mediterranean Culture ISBN: 1107697964 ISBN-13(EAN): 9781107697966 Издательство: Cambridge Academ Рейтинг: Цена: 2534.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1943, this book presents the content of the Frazer Lecture in Social Anthropology for that year, which was delivered by John L. Myres at Cambridge University. This book will be of value to anyone with an interest in anthropology and Mediterranean culture.
Автор: Tian Название: Consumer-Citizens of China ISBN: 0415854628 ISBN-13(EAN): 9780415854627 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China.
Название: Contemporary Consumer Culture Theory ISBN: 1138680567 ISBN-13(EAN): 9781138680562 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Contemporary Consumer Culture Theory is a reflective assessment, in theoretical, empirical and evocative keys, of the state of the field of consumer culture theory and an indication of the scholarly directions in which the discipline is evolving providing reflection upon a rapidly expanding discipline by some of its prime movers.
Автор: Foxall, Gordon R. Название: Explaining consumer choice ISBN: 1403998620 ISBN-13(EAN): 9781403998620 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gives an account of research based on the Behavioural Perspective Model of consumer choice. Drawing on behavioural economics, psychology, and marketing,this work explores the philosophy of science that underpins the model. It also expounds and critiques Foxall`s contribution to the debate about the explanation of consumer choice.
Автор: Stroud Dick Название: Marketing to the Ageing Consumer ISBN: 0230378196 ISBN-13(EAN): 9780230378193 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
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