Автор: Dunning John H. Название: Explaining International Production (Routledge Revivals) ISBN: 1138826561 ISBN-13(EAN): 9781138826564 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
John Dunning's general theory of international production, first propounded in the late 1970's, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the changing characteristics of international production are examined, and an interdisciplinary approach suggested for understanding the multinational enterprise in the world economy.
This book, first published in 1988, will be of value not only to economists and international business analysts, but to scholars in other fields, notably organizational, marketing and management specialists.
Автор: Smart Barry Название: Consumer Society ISBN: 1473982383 ISBN-13(EAN): 9781473982383 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.
Автор: Arnould Eric J. Название: Consumer Culture Theory ISBN: 1526420724 ISBN-13(EAN): 9781526420725 Издательство: Sage Publications Рейтинг: Цена: 6334.00 р. Наличие на складе: Поставка под заказ.
Описание: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being.
Автор: Cloutier David M. Название: The Vice of Luxury: Economic Excess in a Consumer Age ISBN: 1626162565 ISBN-13(EAN): 9781626162563 Издательство: Неизвестно Рейтинг: Цена: 8495.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Offering engaging ideas from business, marketing, and economics, this book takes on the challenging task of naming how much is too much in today`s consumer-oriented society.
Автор: Consumer Dummies, Capela John J. Название: Import/Export Kit for Dummies ISBN: 1119079675 ISBN-13(EAN): 9781119079675 Издательство: Wiley Рейтинг: Цена: 3483.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a focus on global trade, this book provides entrepreneurs and small-to mid-sized businesses with the information they need to begin exporting their products around the world-as well as importing goods to sell. It shows you how to follow guidelines for developing a successful business and marketing plan.
Автор: G. Foxall Название: Explaining Consumer Choice ISBN: 1349547115 ISBN-13(EAN): 9781349547111 Издательство: Springer Рейтинг: Цена: 13974.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall`s contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Автор: Olga Kravets , edited Название: The Sage handbook of consumer culture ISBN: 1473929512 ISBN-13(EAN): 9781473929517 Издательство: Sage Publications Рейтинг: Цена: 24552.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.
Автор: Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Ve Название: Consumer Culture Theory ISBN: 1787439070 ISBN-13(EAN): 9781787439078 Издательство: Emerald Рейтинг: Цена: 14910.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Автор: Gabriel Yiannis Название: Unmanageable Consumer ISBN: 1446298523 ISBN-13(EAN): 9781446298527 Издательство: Sage Publications Рейтинг: Цена: 9029.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism.
Автор: Zubin Sethna and Jim Blythe Название: Consumer Behaviour ISBN: 1473919134 ISBN-13(EAN): 9781473919136 Издательство: Sage Publications Рейтинг: Цена: 6810.00 р. Наличие на складе: Поставка под заказ.
Описание: Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and a companion website to fully encourage student engagement and understanding.
Автор: Gbadamosi, Ayantunji Название: Young consumer behaviour ISBN: 0415790093 ISBN-13(EAN): 9780415790093 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.
Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.
Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Автор: Rajagopal & Casta?o Название: Understanding Consumer Behavior And Consumption Experience ISBN: 1466675187 ISBN-13(EAN): 9781466675186 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 27027.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
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