Автор: Chernyshova Название: Soviet Consumer Culture in the Brezhnev Era ISBN: 0415687543 ISBN-13(EAN): 9780415687546 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Автор: Arthur Asa Berger Название: Marketing and American Consumer Culture ISBN: 3319473271 ISBN-13(EAN): 9783319473277 Издательство: Springer Рейтинг: Цена: 6567.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.
Описание: This book examines the encounter between Impressionist painting and nineteenth-century consumer culture. Ruth E. Iskin explores the representation of feminine fashions, consumers and sales-women in Parisian boutiques. She revises our understanding of the representation of women in Impressionist painting by refocusing the exploration of gender, from women's exclusion from the public spaces of modernity to their inclusion; and from the privileging of the male gaze to a plurality of gazes that includes women. Iskin also analyzes how paintings represent women as objects of display, and how they address women as spectators in active roles - as consumers, producers or sellers - in a range of sites, such as the millinery boutique, the theatre, opera, cafe-concert and market stall. Considering a wide range of sources from nineteenth-century literature and visual culture, Iskin re-situates Impressionist painting in the context of the culture of consumption.
Название: Consumer vulnerability ISBN: 0415858585 ISBN-13(EAN): 9780415858588 Издательство: Taylor&Francis Рейтинг: Цена: 22968.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Comprehensive multi-disciplinary analysis of the conditions which affect how vulnerable individuals experience, interpret and respond to the marketplace and how the marketplace responds to them.
Автор: Wiley, Block, Brueggemann Walter Название: An Other Kingdom: Departing the Consumer Culture ISBN: 1119194725 ISBN-13(EAN): 9781119194729 Издательство: Wiley Рейтинг: Цена: 2058.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire. The abbreviation of this empire is called a consumer culture.
Автор: Xiao Название: Handbook of Consumer Finance Research ISBN: 3319288857 ISBN-13(EAN): 9783319288857 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition.Among the topics covered:Consumer financial capability and well-being.Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields.
Автор: Foxall Название: Perspectives on Consumer Choice ISBN: 1137501197 ISBN-13(EAN): 9781137501196 Издательство: Springer Рейтинг: Цена: 16070.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.
Автор: Glickman Lawrence B. Название: Buying Power: A History of Consumer Activism in America ISBN: 0226298671 ISBN-13(EAN): 9780226298672 Издательство: Wiley Рейтинг: Цена: 4435.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Provides a definitive history of consumer activism. This title explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food.
Описание: Consumption practices in China have been transformed at an unprecedented pace.
Автор: Deaton, Angus Название: Essays in the theory and measurement of consumer behaviour ISBN: 0521067553 ISBN-13(EAN): 9780521067553 Издательство: Cambridge Academ Рейтинг: Цена: 7286.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The eleven papers in this volume show work in the theory and measurement of consumer behaviour. The eminent contributors offer papers ranging from theory to econometrics, from Engel curves to labour supply and fertility, and from consumer demand in England to consumer behaviour in the USSR.
Автор: Sassatelli R Название: Consumer Culture ISBN: 1412911818 ISBN-13(EAN): 9781412911818 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Showing the cultural and institutional processes that have brought the notion of the `consumer` to life, this work guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within.
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