Essays in the theory and measurement of consumer behaviour, Deaton, Angus
Автор: Chernyshova Название: Soviet Consumer Culture in the Brezhnev Era ISBN: 0415687543 ISBN-13(EAN): 9780415687546 Издательство: Taylor&Francis Рейтинг: Цена: 24499.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project.The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Автор: Buckingham David Название: Childhood and Consumer Culture ISBN: 1137442220 ISBN-13(EAN): 9781137442222 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In recent years children have become an increasingly important consumer market, and there is growing concern about the `commercialisation` of childhood. This book sheds light on these debates, offering new empirical data and challenging critical perspectives on children`s engagement with consumer culture from a wide range of international settings.
Описание: This book examines the encounter between Impressionist painting and nineteenth-century consumer culture. Ruth E. Iskin explores the representation of feminine fashions, consumers and sales-women in Parisian boutiques. She revises our understanding of the representation of women in Impressionist painting by refocusing the exploration of gender, from women's exclusion from the public spaces of modernity to their inclusion; and from the privileging of the male gaze to a plurality of gazes that includes women. Iskin also analyzes how paintings represent women as objects of display, and how they address women as spectators in active roles - as consumers, producers or sellers - in a range of sites, such as the millinery boutique, the theatre, opera, cafe-concert and market stall. Considering a wide range of sources from nineteenth-century literature and visual culture, Iskin re-situates Impressionist painting in the context of the culture of consumption.
Автор: Smart Barry Название: Consumer Society ISBN: 1473982383 ISBN-13(EAN): 9781473982383 Издательство: Sage Publications Рейтинг: Цена: 7602.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Includes most organized discussion of mass media culture, the meaning of leisure, and anomie in affluent society.
Автор: Ronit Название: Global Consumer Organizations ISBN: 0415673410 ISBN-13(EAN): 9780415673419 Издательство: Taylor&Francis Рейтинг: Цена: 6123.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume bring the disparate literatures on consumer affairs together in order to analyze the slow but interesting institutionalization of consumer policy and the role taken by consumer organizations.
Описание: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior.The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Автор: Lewis Justin Название: Beyond Consumer Capitalism ISBN: 0745650244 ISBN-13(EAN): 9780745650241 Издательство: Wiley Рейтинг: Цена: 2850.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Consumer capitalism dominates our economy, our politics and our culture. Yet there is a growing body of research from a range of disciplines that suggests that consumer capitalism may be past its sell-by date.
Автор: Foxall, Gordon R. Название: Explaining consumer choice ISBN: 1403998620 ISBN-13(EAN): 9781403998620 Издательство: Springer Рейтинг: Цена: 14673.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Gives an account of research based on the Behavioural Perspective Model of consumer choice. Drawing on behavioural economics, psychology, and marketing,this work explores the philosophy of science that underpins the model. It also expounds and critiques Foxall`s contribution to the debate about the explanation of consumer choice.
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