Best Practices in Hospitality and Tourism Marketing and Management, Camp?n-Cerro

Автор: Christou
Название: Social Media in Travel, Tourism and Hospitality
ISBN: 1138247596 ISBN-13(EAN): 9781138247598
Издательство: Taylor&Francis
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Цена: 8573.00 р.
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Описание: Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Автор: Powell Trent
Название: Hospitality and Tourism Management
ISBN: 1682853187 ISBN-13(EAN): 9781682853184
Издательство: Неизвестно
Цена: 25266.00 р.
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Описание: Hospitality and tourism management is a rapidly emerging field of study. There is growing emphasis on understanding and developing key areas within hospitality and tourism sector like accounting, human resource management and allocation, operations management and decision making. The chapters compiled in this book discuss the most vital concepts and practices in the field of travel management, public relations, personnel administration, and franchise operations. For all those who are interested in hospitality and tourism management, this book will prove to be an essential guide.

Автор: Peterson Donald
Название: Strategic Management for Tourism and Hospitality
ISBN: 1682852407 ISBN-13(EAN): 9781682852408
Издательство: Неизвестно
Цена: 24622.00 р.
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Описание: Tourism and hospitality is swiftly advancing as a significant economic industry. The traditional form of tourism has diversified into various forms of tourism such as ecotourism, educational tourism, etc. The present book discusses the various principles and strategies in different forms of tourism. Some of the studies included in this text revolve around health tourism, human resource management, electronic marketing, sustainable tourism, adventure tourism, policies and planning, etc. This book will serve as an essential guide for students, academicians, professionals and policy makers associated with the field of tourism and hospitality.

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919142 ISBN-13(EAN): 9781473919143
Издательство: Sage Publications
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Цена: 30730.00 р.
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Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919150 ISBN-13(EAN): 9781473919150
Издательство: Sage Publications
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Цена: 9979.00 р.
Наличие на складе: Есть у поставщика Поставка под заказ.

Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.