Описание: Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).
Автор: Morgan, Tony Название: Visual Merchandising ISBN: 1780676875 ISBN-13(EAN): 9781780676876 Издательство: Laurence King Рейтинг: Цена: 3793.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Автор: Matthias Schu Название: Online Growth Options for Retailers ISBN: 3658182148 ISBN-13(EAN): 9783658182144 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
Автор: Torben Hansen; Hans Stubbe Solgaard Название: New Perspectives on Retailing and Store Patronage Behavior ISBN: 147578869X ISBN-13(EAN): 9781475788693 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services.
Автор: Matthias Schu Название: Online Growth Options for Retailers ISBN: 3658215194 ISBN-13(EAN): 9783658215194 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization process of online retailers.
Описание: The study is based on theoretical and conceptional reflections on markets and market structures, the fundamentals of retail management and modern food retail, and research findings on supermarkets` structural impact on food retail markets in other country contexts.
Автор: Karin Pennemann Название: Retail Internationalization in Emerging Countries ISBN: 3834944912 ISBN-13(EAN): 9783834944917 Издательство: Springer Рейтинг: Цена: 6986.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Автор: Davies Название: Managing Retail Consumption ISBN: 0471489123 ISBN-13(EAN): 9780471489122 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Описание: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers.
Описание: The authors of Process Improvement and Quality Management in the Retail Industry discuss quality management through the examination of several companies that won the esteemed Malcolm Baldrige National Quality Award.
Автор: Dawson, John Название: Retail Geography (RLE Retailing and Distribution) ISBN: 0415754313 ISBN-13(EAN): 9780415754316 Издательство: Taylor&Francis Рейтинг: Цена: 7042.00 р. Наличие на складе: Поставка под заказ.
Автор: Shailja Dixit, Amit Kumar Sinha Название: E-Retailing Challenges and Opportunities in the Global Marketplace ISBN: 1466699213 ISBN-13(EAN): 9781466699212 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 31324.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.
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