Online Growth Options for Retailers, Matthias Schu
Автор: Gerrit Heinemann; Christoph Schwarzl Название: New Online Retailing ISBN: 3834923230 ISBN-13(EAN): 9783834923233 Издательство: Springer Рейтинг: Цена: 9083.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The authors describe in detail what makes today`s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful.
Автор: Davies Название: Managing Retail Consumption ISBN: 0471489123 ISBN-13(EAN): 9780471489122 Издательство: Wiley Рейтинг: Цена: 9021.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Автор: M. Stefanska; R. Nestorowicz Название: Fair Trade in CSR Strategy of Global Retailers ISBN: 1349484350 ISBN-13(EAN): 9781349484355 Издательство: Springer Рейтинг: Цена: 13275.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.
Описание: The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment? 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format? 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets? These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory.
On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.
Автор: Vilas Chaudhary Prashant Название: Retail Marketing in the Modern Age ISBN: 9351508692 ISBN-13(EAN): 9789351508694 Издательство: Sage Publications Рейтинг: Цена: 4752.00 р. Наличие на складе: Поставка под заказ.
Описание: What differentiates one brand from the others in the retail industry? What does brand experience and promise mean, and what does it take to build store patronage loyalty? Retail Marketing in the Modern Age delves deep into contemporary retail marketing concepts and strategies that are instrumental in creating and building successful retail brands across the globe. Drawing from his professional experience in retail industry, the author discusses the factors influencing the patronage behavior of customers in a lucid and accessible language. It essentially focuses on the traditional and extended retail marketing mix elements in the context of modern retailing. By virtue of this approach, the book fills the existing content and literature gap and at the same time captures the essence of new-age retail marketing. Key Features • Up-to-date coverage of new formats of retailing such as omni-channel retailing • Focus on social media marketing and social media analytics, which are now crucial in designing digital marketing and public relations strategies and tactics • Practical orientation with multiple examples, cases, and exercises requiring critical understanding of concepts
Описание: The purpose of this research project is to contribute to effective retail by determining the impacts of the elements of retail marketing interventions on sales performance in franchises and branches.
Автор: Gerrit Heinemann; Christoph Schwarzl Название: New Online Retailing ISBN: 3834946524 ISBN-13(EAN): 9783834946522 Издательство: Springer Рейтинг: Цена: 8384.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite high. Yet the number of actual resources providing information about these new Web developments is limited, and many sources are out of date, given the dynamic nature of the Internet. The German edition of this work resonated equally well with both scholars and practi tioners. In the following English edition, the basic figures used have been updated and international best practice cases were added. Furthermore, in the second chapter, special consideration was given to the aspects of innovation and transformation. In conclusion, we would like to point out that it was of critical concern for us to pro vide a bridge between theory and practice with this book, and to make it available to an international readership. If we have failed to satisfy this requirement, we ask for leniency but also for your feedback. Monchengladbach Gerrit Heinemann Dusseldorf Christoph Schwarzl VII Table of Contents Foreword.............................................................................................................................VII Abbreviations.....................................................................................................................XV
Автор: Patrick Dahmen Название: Multi-Channel Strategies for Retail Financial Services ISBN: 382448191X ISBN-13(EAN): 9783824481910 Издательство: Springer Рейтинг: Цена: 12577.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: VII Foreword The retail financial services industry, especially the insurance industry, is undergoing fundamental changes. Prior to and in the aftermath of the deregulation of the insurance industry at the beginning of the 1990's, insurers have continued to focus more on stability and security rather than on efficiency and profitability. The capital market crisis, the deregulation, the gradual break-up of the traditionally integrated value chain coupled with the emergence of new players in the market as well technological advancements have all led to a fundamental shake-up of the financial services industry. Nevertheless, the cultural consequences of the regulated period are still visible today: in some insurance companies changes in the distribution of financial services can seldom be implemented without the acceptance of its tied agent channel, although experience from neighbouring industries, for example retail banking, clearly illustrates the necessity to align the distribution system with new trends in consumer behaviour, i. e., with the general wish for more convenient shopping opportunities anywhere, anytime and in any way. Financial services are characterised by a high degree of interactivity with the customer during the entire process of service delivery, while information asymmetries arise as a result of the dominance of credence and experience qualities. The product "financial services" therefore goes far beyond its core product, e. g. risk protection; it covers all other elements of the customer relationship process.
Автор: Dominic Laffy; David Walters Название: Managing Retail Productivity and Profitability ISBN: 0333644182 ISBN-13(EAN): 9780333644188 Издательство: Springer Рейтинг: Цена: 24456.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing productivity and profitability in retailing has taken on a particular role since the onset of the recession of the late 1980s. To facilitate the use of the concepts and the model used, a disk is also available, containing the application of the model to a number of the case studies and a facility for the user to input their own data.
Автор: Thomas Foscht; Dirk Morschett; Thomas Rudolph; Pet Название: European Retail Research ISBN: 3658070374 ISBN-13(EAN): 9783658070373 Издательство: Springer Рейтинг: Цена: 7836.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.
Автор: Juan Carlos G?zquez-Abad; Francisco J. Mart?nez-L? Название: National Brands and Private Labels in Retailing ISBN: 3319071939 ISBN-13(EAN): 9783319071930 Издательство: Springer Рейтинг: Цена: 15372.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. the new "retailing landscape", with special focus on fast moving consumer goods retailing;
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