Автор: Galloway, Scott Название: The Four Mr-Exp ISBN: 0525533303 ISBN-13(EAN): 9780525533306 Издательство: Random House (USA) Рейтинг: Цена: 1711 р. Наличие на складе: Нет в наличии.
Автор: Galloway, Scott Название: Winners and Losers ISBN: 0593077903 ISBN-13(EAN): 9780593077900 Издательство: Random House - Penguin Рейтинг: Цена: 1731 р. Наличие на складе: Поставка под заказ.
Описание: The Four Horsemen (Amazon, Apple, Facebook and Google) have not just created new businesses, but changed the nature of the economy and rules for success for ever. This book explains how our new digital economy really works, what separates winners from losers, and what is required to create The Fifth Horseman.
Автор: Galloway Scott Название: The Four: Or, How to Build a Trillion-Dollar Company ISBN: 0735213658 ISBN-13(EAN): 9780735213654 Издательство: Random House (USA) Рейтинг: Цена: 2756 р. Наличие на складе: Нет в наличии.
Описание: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Описание: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Автор: Galloway, Scott Название: Four, The (Of-Exp) ISBN: 0525540393 ISBN-13(EAN): 9780525540397 Издательство: Random House (USA) Рейтинг: Цена: 854 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Decolonizing Universalism develops a genuinely anti-imperialist feminism. Against relativism/universalism debates that ask feminists to either reject normativity or reduce feminism to a Western conceit, Khader`s nonideal universalism rediscovers the normative core of feminism in opposition to sexist oppression and reimagines the role of moral ideals in transnational feminist praxis.
Автор: Galloway, Scott Название: Four ISBN: 8416883270 ISBN-13(EAN): 9788416883271 Издательство: Random House (USA) Рейтинг: Цена: 1896 р. Наличие на складе: Нет в наличии.
Описание: NEW YORK TIMES BESTSELLER Amazon, Apple, Facebook y Google son las cuatro empresas m s influyentes del mundo. Casi todo el mundo cree saber c mo lo han logrado. Y casi todo el mundo se equivoca. Conoce su ADN secreto. Las four (Amazon, Apple, Facebook y Google), cuyas valoraciones se aproximan ya a la escalofriante cifra del bill n de d lares, son los cuatro gigantes de la econom a mundial. C mo han logrado esas compa as infiltrarse tan profundamente en nuestras vidas que ya es imposible evitarlas (o incluso boicotearlas)? Por qu los mercados burs tiles les perdonan pecados que destruir an a cualquier otra empresa? Puede alguien desafiarlas? Con el estilo fresco y desenfadado que le ha convertido en uno de los m s c lebres profesores de negocios, Scott Galloway disecciona las estrategias ocultas bajo la deslumbrante apariencia de estos cuatro gigantes y muestra c mo apelan a las necesidades b sicas que han movido a la humanidad desde tiempos ancestrales: Amazon, a la de cazar y recolectar; Apple, a la de procrear; Facebook, a la de amar; y Google, a la de creer en un Dios. Y, tanto si queremos competir como si queremos hacer negocios con ellas o simplemente sobrevivir en el mundo que dominan, resulta imprescindible conocer el ADN secreto de esos cuatro jinetes de la econom a mundial. Escrito con rigor y amenidad, el libro de Galloway ofrece un pormenorizado panorama de la econom a del mundo actual y del futuro que se avecina que no dejar indiferente a ning n lector, y revela con ingenio c mo podemos aplicar las lecciones del ascenso de Amazon, Apple, Facebook y Google a nuestro propio negocio o carrera profesional. ENGLISH DESCRIPTIONNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Автор: Galloway, Scott Название: The Four ISBN: 0552173436 ISBN-13(EAN): 9780552173438 Издательство: Random House - Penguin Рейтинг: Цена: 1360 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: For all that`s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. How did the Four infiltrate our lives so completely that they`re almost impossible to avoid (or boycott)?
Автор: Galloway Scott Название: The Four: Or, How to Build a Trillion-Dollar Company ISBN: 0525499105 ISBN-13(EAN): 9780525499107 Издательство: Random House (USA) Цена: 3326 р. Наличие на складе: Нет в наличии.
Описание: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Автор: Galloway, Scott Название: Winners and Losers ISBN: 059307789X ISBN-13(EAN): 9780593077894 Издательство: Random House - Penguin Рейтинг: Цена: 2103 р. Наличие на складе: Поставка под заказ.
Описание: Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation and whoever gets there first will exert untold influence over the global economy, public policy, and consumer behaviour. How did these four become so successful? How high can they continue to rise? The author answers these questions and more.
Описание: The acclaimed NYU business professor's tour-de-force on the true nature of technology's titans, and what happens next in their struggle to dominate our lives.
Apple, Amazon, Google, and Facebook are in an unprecedented race towards a $1 trillion valuation--and whoever gets there first will exert untold influence over our economy, public policy, and consumer behavior. How did these four become so successful? How high can they continue to rise? Does any other company stand a chance of competing? To these questions and more, acclaimed NYU / Stern professor Scott Galloway brings bracing answers. In his highly provocative first book, he pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth about these "Four Horsemen": - None of these four are first movers technologically; they've either copied, stolen, or acquired their ideas. - Each company uses evolutionary psychology to appeal to our basest instincts: Amazon, our need to hunt and gather; Apple, our need to procreate; Facebook, our need for love; and Google, our need for a God. - These companies are uniquely successful at leveraging competitive advantage built by digital and then protected by analog moats, from an empire of retail stores (Apple) to the world's most efficient physical distribution network (Amazon.) Through analysis that's both rigorous and entertaining, Galloway outlines the path for the next trillion-dollar company (the Fifth Horseman) and points to which companies are in the running. (Uber, sure; less obvious, Microsoft and Starbucks.) As with Peter Thiel's Zero to One, readers will come away with fresh, game-changing insights about what it takes to win in today's economy.
ООО "Логосфера " Тел:+7(495) 980-12-10 www.logobook.ru
