Автор: Galloway Scott Название: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google ISBN: 0735213674 ISBN-13(EAN): 9780735213678 Издательство: Random House (USA) Рейтинг: Цена: 1839.00 р. Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Автор: Galloway, Scott Название: Winners and Losers ISBN: 0593077903 ISBN-13(EAN): 9780593077900 Издательство: Random House - Penguin Рейтинг: Цена: 1847.00 р. Наличие на складе: Поставка под заказ.
Описание: The Four Horsemen (Amazon, Apple, Facebook and Google) have not just created new businesses, but changed the nature of the economy and rules for success for ever. This book explains how our new digital economy really works, what separates winners from losers, and what is required to create The Fifth Horseman.
Автор: Galloway Scott Название: The Four: Or, How to Build a Trillion-Dollar Company ISBN: 0735213658 ISBN-13(EAN): 9780735213654 Издательство: Random House (USA) Рейтинг: Цена: 2667.00 р. Наличие на складе: Нет в наличии.
Описание: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
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